Laxus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Laxus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Laxus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Laxus
App Name : Laxus
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Laxus Technologies Inc.
Publisher : Instagram,Facebook,FD - Malls & Markets,Aktüel Ürünler Cepte,Audio cuentos infantiles cortos,Text Free: Free Text Plus Call
Total creative ads during the time period : 479
Duration : 1,829
Popularity : 44,997
Check ASO Keywords of Laxus
2. Laxus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Laxus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Laxus in the recent period. As of 2021-05-27, among the Laxus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Laxus's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Laxus‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Laxus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Laxus. We can see some advertising trends.
Top 1 Ad Creative of Laxus
Ad Details ：
Headline ：
Text ：たかがブランドバッグと思ってた、でも持ってるだけでこんなに差がついた。４０日分無料お試しOK。ブランドバッグ使い放題サブスク
Top 2 Ad Creative of Laxus
Ad Details ：
Headline ：ラクサス - ブランドバッグ使い放題のファッションレンタル
Text ：Paying 6,800 yen per month, you can use brand bags unlimitedly.
Top 3 Ad Creative of Laxus
Ad Details ：
Headline ：Laxus - ブランドバッグ借り放題アプリ
Text ：Paying 6,800 yen per month, you can use brand bags unlimitedly.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 237 | 316 | 163 |
| Popularity | 995 | 982 | 982 |
| Dimensions | 1742 x 1742 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | English | English |
Through the above analysis, we can see that the most effective channel for Laxus in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Laxus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Laxus, you can click the app name below to view related reports, or you can find more info in ASOTools.