Lead the way Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lead the way's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lead the way.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lead the way
App Name : Lead the way
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Zaampo Group
Publisher : Instagram
Total creative ads during the time period : 28
Duration : 11
Popularity : 1,452
Check ASO Keywords of Lead the way
2. Lead the way’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lead the way in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lead the way in the recent period. As of 2020-12-10, among the Lead the way‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-10, Lead the way's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-10, Lead the way‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Lead the way
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lead the way. We can see some advertising trends.
Top 1 Ad Creative of Lead the way
Ad Details ：
Headline ：
Text ：Most Addictive Game
Top 2 Ad Creative of Lead the way
Ad Details ：
Headline ：
Text ：Most Addictive Game
Top 3 Ad Creative of Lead the way
Ad Details ：
Headline ：
Text ：Most Addictive Game
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 51 | 51 | 51 |
| Dimensions | 320 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | Canada,United Kingdom,United States,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lead the way in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lead the way's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lead the way, you can click the app name below to view related reports, or you can find more info in ASOTools.