Motociclismo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Motociclismo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Motociclismo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Motociclismo
App Name : Motociclismo
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Edisport Editoriale spa
Publisher : Instagram
Total creative ads during the time period : 39
Duration : 35
Popularity : 6,564
Check ASO Keywords of Motociclismo
2. Motociclismo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Motociclismo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Motociclismo in the recent period. As of 2020-09-13, among the Motociclismo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-13, Motociclismo's the proportion of networks impressions are placed like this:
Instagram's proportion is 41.45%,
Facebook's proportion is 41.36%,
Messenger's proportion is 17.19%,
's proportion is ,
's proportion is .
In the date of 2020-09-13, Motociclismo‘s network with the most ads is Facebook and its proportion is 41.03%.
3. Top 3 Ad Creative Analysis of Motociclismo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Motociclismo. We can see some advertising trends.
Top 1 Ad Creative of Motociclismo
Ad Details ：
Headline ：
Text ：Sapete qual è la strada asfaltata a doppio accesso (cioè da ambedue i lati del valico) più alta d’Europa ?
Ve lo diciamo noi: è il 𝗖𝗼𝗹 𝗱𝗲 𝗹’𝗜𝘀𝗲𝗿𝗮𝗻 con i suoi 2.770 m. si trova nelle alpi Graie ed è anche uno dei passi più frequentati dai ciclisti.
Queste e altre curiosità le trovate nel nostro Speciale Alpi, in edicola.
𝗦𝗳𝗼𝗴𝗹𝗶𝗮 𝗹'𝗮𝗻𝘁𝗲𝗽𝗿𝗶𝗺𝗮 𝗱𝗲𝗹 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲:
https://www.motociclismo.it/sfoglia/motociclismo/0720s
Top 2 Ad Creative of Motociclismo
Ad Details ：
Headline ：
Text ：Non è il più alto, non è (forse) il più bello, eppure lo 𝗦𝘁𝗲𝗹𝘃𝗶𝗼 gode di un carisma unico, è la New York dei passi alpini, è dove vogliono andare tutti.
Questo e altri 29 passi vi raccontiamo nel nostro 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗲 𝗔𝗹𝗽𝗶, 𝗶𝗻 𝗲𝗱𝗶𝗰𝗼𝗹𝗮. Una collezione tra grandi classici e valichi “minori”, tutti da scoprire.
𝗦𝗳𝗼𝗴𝗹𝗶𝗮 𝗹'𝗮𝗻𝘁𝗲𝗽𝗿𝗶𝗺𝗮 𝗱𝗲𝗹 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲:
https://www.motociclismo.it/sfoglia/motociclismo/0720s
Top 3 Ad Creative of Motociclismo
Ad Details ：
Headline ：
Text ：Il nostro Speciale Alpi è diviso in tre sezioni: 𝗔𝗹𝗽𝗶 𝗢𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹𝗶 (per lo più strade sterrate militari); 𝗔𝗹𝗽𝗶 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶 (ghiacciai, stazioni sciistiche, strade lisce come biliardi); 𝗔𝗹𝗽𝗶 𝗢𝗿𝗶𝗲𝗻𝘁𝗮𝗹𝗶 (le Dolomiti, che si colorano di fuoco al tramonto e anche le più affollate).
Tu con quali ti senti più in sintonia?
𝗦𝗳𝗼𝗴𝗹𝗶𝗮 𝗹'𝗮𝗻𝘁𝗲𝗽𝗿𝗶𝗺𝗮 𝗱𝗲𝗹 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲:
https://www.motociclismo.it/sfoglia/motociclismo/0720s
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 34 |
| Popularity | 171 | 171 | 170 |
| Dimensions | 1800 x 1800 | 1800 x 1800 | 1800 x 1800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Motociclismo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Motociclismo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Motociclismo, you can click the app name below to view related reports, or you can find more info in ASOTools.