Leading The Way Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Leading The Way's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Leading The Way.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Leading The Way
App Name : Leading The Way
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Leading The Way with Dr. Michael Youssef, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 103
Duration : 487
Popularity : 16,439
Check ASO Keywords of Leading The Way
2. Leading The Way’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Leading The Way in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Leading The Way in the recent period. As of 2021-03-08, among the Leading The Way‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Leading The Way's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-08, Leading The Way‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Leading The Way
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Leading The Way. We can see some advertising trends.
Top 1 Ad Creative of Leading The Way
Ad Details ：
Headline ：Get Your FREE Daily Email Devotional
Text ：Do you have a primary way you connect with Leading The Way? Please take a moment to share this information, which is very valuable to Dr. Youssef and the ministry.
Top 2 Ad Creative of Leading The Way
Ad Details ：
Headline ：Get Your FREE Daily Email Devotional
Text ：Do you have a primary way you connect with Leading The Way? Please take a moment to share this information, which is very valuable to Dr. Youssef and the ministry.
Top 3 Ad Creative of Leading The Way
Ad Details ：
Headline ：Don't Miss This Powerful LIVE Sunday Service
Text ：Join Leading The Way LIVE at Apostles for powerful worship and a special message from Dr. Michael Youssef at 10:30 AM ET!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 104 | 92 |
| Popularity | 806 | 800 | 667 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 338 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Leading The Way in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Leading The Way's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Leading The Way, you can click the app name below to view related reports, or you can find more info in ASOTools.