Lemonade : Make New Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lemonade : Make New Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lemonade : Make New Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lemonade : Make New Friends
App Name : Lemonade : Make New Friends
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Vision Studio
Publisher : Instagram,Facebook,馬經X,iSnooker
Total creative ads during the time period : 524
Duration : 87
Popularity : 30,976
Check ASO Keywords of Lemonade : Make New Friends
2. Lemonade : Make New Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lemonade : Make New Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lemonade : Make New Friends in the recent period. As of 2021-02-22, among the Lemonade : Make New Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-22, Lemonade : Make New Friends's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.65%,
Facebook's proportion is 25.47%,
Audience Network's proportion is 24.44%,
Messenger's proportion is 24.44%,
's proportion is .
In the date of 2021-02-22, Lemonade : Make New Friends‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lemonade : Make New Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lemonade : Make New Friends. We can see some advertising trends.
Top 1 Ad Creative of Lemonade : Make New Friends
Ad Details ：
Headline ：love is love
Text ：Meet the right one at any time!
Top 2 Ad Creative of Lemonade : Make New Friends
Ad Details ：
Headline ：love is love
Text ：Meet the right one at any time!
Top 3 Ad Creative of Lemonade : Make New Friends
Ad Details ：
Headline ：love is love
Text ：Meet the right one at any time!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 50 |
| Popularity | 294 | 294 | 291 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lemonade : Make New Friends in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Lemonade : Make New Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lemonade : Make New Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.