Letstalk IM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Letstalk IM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Letstalk IM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Letstalk IM
App Name : Letstalk IM
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Letstalk Technology Limited
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Cube Connect: Connect the dots,TopBuzz: Notícias,Vídeos, GIFs,"いいね"に近づく50の法則
Total creative ads during the time period : 328
Duration : 540
Popularity : 170,166
Check ASO Keywords of Letstalk IM
2. Letstalk IM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Letstalk IM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Letstalk IM in the recent period. As of 2021-03-15, among the Letstalk IM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Letstalk IM's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.71%,
Facebook's proportion is 26.48%,
Messenger's proportion is 23.01%,
Audience Network's proportion is 18.8%,
's proportion is .
In the date of 2021-03-15, Letstalk IM‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Letstalk IM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Letstalk IM. We can see some advertising trends.
Top 1 Ad Creative of Letstalk IM
Ad Details ：
Headline ：Letstalk-台灣研發加密通訊
Text ：更棒的通訊軟體Letstalk！ 隱私安全自己掌控， 要選就選擇最好的！ - 立即下載 iOS> bit.ly/fLetstalkiOS Android> letstalk.net/download
Top 2 Ad Creative of Letstalk IM
Ad Details ：
Headline ：Letstalk-台灣第一私人安全通訊
Text ：每天用的通訊平台，你真的放心嗎？ 真正實踐個人與群組加密對話, 讓你安心說，不用怕! 快來試試 iOS> bit.ly/fLetstalkiOS Android> letstalk.net/download
Top 3 Ad Creative of Letstalk IM
Ad Details ：
Headline ：
Text ：不窺探您的隱私， 不儲存您的個資， 不發送任何廣告， 不收取任何費用， 台灣的研發設計， Letstalk讓你真的放心使用！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 283 | 293 | 319 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 362 | 338 x 600 | 600 x 362 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Hong Kong | Taiwan |
| Language | Norwegian | Norwegian | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Letstalk IM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Letstalk IM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Letstalk IM, you can click the app name below to view related reports, or you can find more info in ASOTools.