Crossword Quest Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Crossword Quest's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Crossword Quest.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Crossword Quest
App Name : Crossword Quest
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Words Mobile
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Word Shuffle: Proverbs Puzzle,Monkey Wrench – Word Search,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 5,388
Duration : 482
Popularity : 512,711
Check ASO Keywords of Crossword Quest
2. Crossword Quest’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Crossword Quest in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Crossword Quest in the recent period. As of 2021-03-15, among the Crossword Quest‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 51.52%, Playable Ads category's proportion is 0.0%, Image category's proportion is 48.48%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Crossword Quest's the proportion of networks impressions are placed like this:
Facebook's proportion is 22.36%,
Messenger's proportion is 22.3%,
Audience Network's proportion is 21.98%,
Instagram's proportion is 21.93%,
Google Ads(Admob)'s proportion is 11.43%.
In the date of 2021-03-15, Crossword Quest‘s network with the most ads is Audience Network and its proportion is 24.85%.
3. Top 3 Ad Creative Analysis of Crossword Quest
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Crossword Quest. We can see some advertising trends.
Top 1 Ad Creative of Crossword Quest
Ad Details ：
Headline ：Take the Challenge!
Text ：Test your IQ
Top 2 Ad Creative of Crossword Quest
Ad Details ：
Headline ：Take the Challenge!
Text ：Test your IQ
Top 3 Ad Creative of Crossword Quest
Ad Details ：
Headline ：Take the Challenge!
Text ：Test your IQ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 178 | 178 | 178 |
| Popularity | 989 | 988 | 988 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Crossword Quest in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Crossword Quest's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Crossword Quest, you can click the app name below to view related reports, or you can find more info in ASOTools.