LetterPop - Word Game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LetterPop - Word Game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LetterPop - Word Game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LetterPop - Word Game
App Name : LetterPop - Word Game
Logo：
OS : iOS
Network : Audience Network,Facebook,Messenger
Developer : Town's End Studios
Publisher : Fotor - Photo Editor&Collage,Instagram,FotoRus -Camera & Photo Editor,GulogGratis,OLX Classifieds,拼立得 - 美图拼图相机,Jewel Legend - Match 3 Games,开箱模拟器 for 皇室战争
Total creative ads during the time period : 78
Duration : 331
Popularity : 20,394
Check ASO Keywords of LetterPop - Word Game
2. LetterPop - Word Game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LetterPop - Word Game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LetterPop - Word Game in the recent period. As of 2020-08-11, among the LetterPop - Word Game‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-11, LetterPop - Word Game's the proportion of networks impressions are placed like this:
Facebook's proportion is 60.41%,
Audience Network's proportion is 30.08%,
Instagram's proportion is 4.75%,
Messenger's proportion is 4.75%,
's proportion is .
In the date of 2020-08-11, LetterPop - Word Game‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LetterPop - Word Game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LetterPop - Word Game. We can see some advertising trends.
Top 1 Ad Creative of LetterPop - Word Game
Ad Details ：
Headline ：Have you tried it?
Text ：
Top 2 Ad Creative of LetterPop - Word Game
Ad Details ：
Headline ：Have you tried it?
Text ：LetterPop is the new ultra-relaxing, super-simple, free game for adults who love playing fun word games like Crosswords, Anagrams, Word Search (and the list goes on and on!). SO EASY to pick up and play, yet difficult to put down, this free, new word game offers players a rare opportunity to both...
Top 3 Ad Creative of LetterPop - Word Game
Ad Details ：
Headline ：Have you tried it?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 244 | 266 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 1280 | 1200 x 628 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for LetterPop - Word Game in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free LetterPop - Word Game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LetterPop - Word Game, you can click the app name below to view related reports, or you can find more info in ASOTools.