Sprout Social Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sprout Social's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sprout Social.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sprout Social
App Name : Sprout Social
Logo：
OS : iOS
Network : Twitter,Google Ads(Admob),Facebook
Developer : Sprout Social, Inc.
Publisher : Instagram,Facebook,Capricorn Astrology Horoscope,Scorpio Astrology Horoscope,Realis - Ask Friends Get Anonymous Answers,Love Test Calculator,RESOC,Rainbow Sliding Puzzle,ملك الصور المطور ٢٠١٩
Total creative ads during the time period : 539
Duration : 1,089
Popularity : 44,207
Check ASO Keywords of Sprout Social
2. Sprout Social’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sprout Social in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sprout Social in the recent period. As of 2021-05-28, among the Sprout Social‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Sprout Social's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Sprout Social‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Sprout Social
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sprout Social. We can see some advertising trends.
Top 1 Ad Creative of Sprout Social
Ad Details ：
Headline ：Adapt | How Design Thinking Can Disrupt Your Sales Organization
Text ：Ryan Baretto, SVP Global Sales at Sprout, believes empowering your sales people to think like designers can significantly improve their chances of conversion.
Top 2 Ad Creative of Sprout Social
Ad Details ：
Headline ：#BrandsGetReal: What consumers want from brands in a divided society
Text ：53% of people say they feel connected when a brand's values align with their own. #BrandsGetReal https://t.co/2ma6tYrnKH
Top 3 Ad Creative of Sprout Social
Ad Details ：
Headline ：A guide to getting your CEO on social
Text ：Ever wonder how you can get your CEO to take to social like most #TopCEOs? We've got you covered. https://t.co/dBcQjjxwre
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 848 | 320 | 295 |
| Popularity | 999 | 940 | 908 |
| Dimensions | 1200 x 678 | 1440 x 550 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 3 | 3 |
| Countries | United States | Canada,Australia,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sprout Social in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Sprout Social's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sprout Social, you can click the app name below to view related reports, or you can find more info in ASOTools.