Yas Island Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yas Island's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yas Island.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yas Island
App Name : Yas Island
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : Miral Asset Management LLC
Publisher : Instagram,Traffic Cop Simulator 3D,VR Car Driving Simulator for Google Cardboard,Zombie Age 3,Fotor - Photo Editor&Collage,点泡泡 - Tap Tap Bubble,Dots and Boxes - Classic Games,Royal Baby Photo Fun - Dress Up & Card Maker,Survive! Mola Mola!
Total creative ads during the time period : 231
Duration : 954
Popularity : 17,143
Check ASO Keywords of Yas Island
2. Yas Island’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yas Island in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yas Island in the recent period. As of 2020-12-27, among the Yas Island‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-27, Yas Island's the proportion of networks impressions are placed like this:
Instagram's proportion is 74.64%,
Facebook's proportion is 25.36%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-27, Yas Island‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Yas Island
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yas Island. We can see some advertising trends.
Top 1 Ad Creative of Yas Island
Ad Details ：
Headline ：الدخول مجاني للأطفال في جزيرة ياس هذا الصيف!
Text ：الأطفال يمرحون مجاناً على مدار فصل الصيف ! احجز عطلتك العائلية في #جزيرة_ياس ليحصل أطفالك على إقامة ودخول مجانيين إلى مدننا الترفيهية المذهلة. #في_أبوظبي #صيف_ياس
Top 2 Ad Creative of Yas Island
Ad Details ：
Headline ：Stay and Play on Yas Island
Text ：Kids stay and play free on #YasIsland! Share that #FerrariFeeling from only AED 309*. #TogetherAtYas #inAbuDhabi *T&Cs apply.
Top 3 Ad Creative of Yas Island
Ad Details ：
Headline ：Yas Island
Text ：What’s a Yas Summer? It’s a summer where the action is never far away. It’s a summer where kids go FREE. It’s a summer with award-winning indoor theme parks, an adrenaline-fueled race track, a world-class shopping destination and so much more. It’s a summer like no other summer.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 46 | 40 |
| Popularity | 153 | 130 | 113 |
| Dimensions | 1080 x 1080 | 1280 x 720 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 4 | 2 | 2 |
| Countries | Saudi Arabia | United Arab Emirates | United States,United Kingdom,Australia,Canada |
| Language | Arabic | English | English |
Through the above analysis, we can see that the most effective channel for Yas Island in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Yas Island's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yas Island, you can click the app name below to view related reports, or you can find more info in ASOTools.