LHV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LHV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LHV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LHV
App Name : LHV
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : AS LHV Pank
Publisher : Instagram,Facebook
Total creative ads during the time period : 316
Duration : 568
Popularity : 34,283
Check ASO Keywords of LHV
2. LHV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LHV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LHV in the recent period. As of 2021-03-16, among the LHV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, LHV's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.79%,
Instagram's proportion is 27.5%,
Messenger's proportion is 27.28%,
Audience Network's proportion is 17.44%,
's proportion is .
In the date of 2021-03-16, LHV‘s network with the most ads is Facebook and its proportion is 30.23%.
3. Top 3 Ad Creative Analysis of LHV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LHV. We can see some advertising trends.
Top 1 Ad Creative of LHV
Ad Details ：
Headline ：LHV väikelaen
Text ：Väikelaenu pakub AS LHV Finance (Tartu mnt 2, Tallinn).
Tutvu tingimustega lhv.ee/vaikelaen ja küsi nõu asjatundjalt.
Krediidi kulukuse määr on 21,82% aastas järgmistel näidistingimustel:
- laenusumma 2000 €,
- intress 19,9% jäägilt aastas (fikseeritud),
- lepingutasu 0 €,
- laenu tasumise periood 40 kuud,
- tasumine igakuiste annuiteetmaksetena, maksete kogusumma 2753,11 € ja tagasimaksete summa 2753,11 €.
Top 2 Ad Creative of LHV
Ad Details ：
Headline ：Малый кредит LHV
Text ：Малый кредит предлагает AS LHV Finance. Ознакомьтесь с условиями по адресу lhv.ee/malyj-kredit и обратитесь за консультацией к специалисту. Коэффициент затратности кредита – 21,82% в год при следующих носящих иллюстративный характер условиях:
- сумма кредита – 2000 €,
- процентная ставка - 19,9% в год от остатка кредита (фиксированная),
- плата за заключение договора - 0 €,
- период погашения кредита - 40 месяцев,
- погашение в виде ежемесячных аннуитетных платежей, общая сумма платежей - 2753,11 € и сумма возвратных платежей – 2753,11 €.
Top 3 Ad Creative of LHV
Ad Details ：
Headline ：Малый кредит LHV
Text ：Малый кредит предлагает AS LHV Finance. Ознакомьтесь с условиями по адресу lhv.ee/malyj-kredit и обратитесь за консультацией к специалисту. Коэффициент затратности кредита – 21,82% в год при следующих носящих иллюстративный характер условиях:
- сумма кредита – 2000 €,
- процентная ставка - 19,9% в год от остатка кредита (фиксированная),
- плата за заключение договора - 0 €,
- период погашения кредита - 40 месяцев,
- погашение в виде ежемесячных аннуитетных платежей, общая сумма платежей - 2753,11 € и сумма возвратных платежей – 2753,11 €.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 207 | 207 | 207 |
| Popularity | 995 | 995 | 995 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Estonia | Estonia | Estonia |
| Language | NA | Russian | Russian |
Through the above analysis, we can see that the most effective channel for LHV in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free LHV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LHV, you can click the app name below to view related reports, or you can find more info in ASOTools.