Webnovel Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Webnovel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Webnovel.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Webnovel

App Name : Webnovel

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Cloudary

Publisher : Treehouse Table,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,USA Weather forecast,UC Mini-Download Video Status & Movies,Selfie - Enstyle,Instagram,Vegan Recipes - Free Vegan Food Cookbook

Total creative ads during the time period : 8,426

Duration : 1,220

Popularity : 669,463

Check ASO Keywords of Webnovel

2. Webnovel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Webnovel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Webnovel in the recent period. As of 2021-03-14, among the Webnovel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 14.29%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Webnovel's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

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In the date of 2021-03-14, Webnovel‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Webnovel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Webnovel. We can see some advertising trends.

Top 1 Ad Creative of Webnovel

Ad Details ：

Headline ：Carry your library in your pocket

Text ：Yang Feng, the King of the Business Empire, was a man to be feared. Heart of ice, eyes of stone, merciless but enticingly handsome, there was not a single person in this world that dared to offend him, until his path unexpectedly collides with Zhao Lifei.

Top 2 Ad Creative of Webnovel

Ad Details ：

Headline ：Hottest Comic in 2019

Text ：Get the Comic Now

Top 3 Ad Creative of Webnovel

Ad Details ：

Headline ：Read the Hottest Novels

Text ：Immerse in Fantasyland

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Webnovel in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Webnovel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Webnovel, you can click the app name below to view related reports, or you can find more info in ASOTools.

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吉屋

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