Webnovel Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Webnovel’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Webnovel.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Webnovel

App Name : Webnovel



OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Cloudary Holdings Limited

Publisher : Fotor - Photo Editor & Collage,싸이메라,GulogGratis: Køb & sælg,CloudPets Lite,Koran auf Deutsch,Block Puzzle Jewel Legend,OLX Clasificados

Total creative ads during the time period : 3,155

Duration : 1,019

Popularity : 212,420

2. Webnovel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Webnovel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Webnovel in the recent period. As of 2020-09-06, among the Webnovel‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 92.95%, Carousel category’s proportion is 7.05%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Webnovel’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.71%,

Audience Network’s proportion is 23.1%,

Instagram’s proportion is 23.1%,

Messenger’s proportion is 23.1%,

’s proportion is .

In the date of 2020-09-06, Webnovel‘s network with the most ads is Facebook and its proportion is 30.77%.

3. Top 3 Ad Creative Analysis of Webnovel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Webnovel. We can see some advertising trends.

Top 1 Ad Creative of Webnovel

Ad Details :

Headline :Hottest Comic in 2019

Text :Get the Comic Now

Top 2 Ad Creative of Webnovel

Ad Details :

Headline :Hottest Comic in 2019

Text :Install for Free

Top 3 Ad Creative of Webnovel

Ad Details :

Headline :Hottest Comic in 2019

Text :Discover No1. Novel&Comic

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 198 138 169
Popularity 842 733 722
Dimensions 720 x 720 240 x 360 480 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 2
Countries Australia,United States,Canada,United Kingdom United Kingdom,Australia,Canada,United States Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Webnovel in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Webnovel’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Webnovel, you can click the app name below to view related reports.