Libby, by OverDrive Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Libby, by OverDrive's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Libby, by OverDrive.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Libby, by OverDrive
App Name : Libby, by OverDrive
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : OverDrive, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,BeautyPlus - Best Selfie Cam & Easy Photo Editor,KidBee: Learning Videos For Kids,Video Collage: Mix VideoPhoto
Total creative ads during the time period : 216
Duration : 1,616
Popularity : 22,532
Check ASO Keywords of Libby, by OverDrive
2. Libby, by OverDrive’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Libby, by OverDrive in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Libby, by OverDrive in the recent period. As of 2021-05-20, among the Libby, by OverDrive‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, Libby, by OverDrive's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.4%,
Facebook's proportion is 49.6%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-20, Libby, by OverDrive‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Libby, by OverDrive
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Libby, by OverDrive. We can see some advertising trends.
Top 1 Ad Creative of Libby, by OverDrive
Ad Details ：
Headline ：Read Brave: Free Audiobook Now Available
Text ：Skip the line and download a FREE e-audiobook of "The Marrow Thieves," the primary 2020 #ReadBrave Our Climate Crisis book. You can also access unlimited downloads of the e-book version. All you need is a library card.
The Marrow Thieves, by Canadian Métis author, Cherie Dimaline, is this year’s primary book selection. A 2018 Canada Reads finalist, the young-adult novel imagines a dystopian future where global warming has ravaged the earth and, with it, most people’s ability to dream. Indigenous people, who can still dream, are hunted for their marrow to create a serum for others. The story follows Frenchie, a teenager on the run. After his brother is captured, Frenchie must create an ad hoc family and fight to preserve his people.
Dimaline will visit Saint Paul March 11-13, 2020.
Top 2 Ad Creative of Libby, by OverDrive
Ad Details ：
Headline ：Read Brave: Free Audiobook Now Available
Text ：Skip the line and download a FREE e-audiobook of "The Marrow Thieves," the primary 2020 #ReadBrave Our Climate Crisis book. You can also access unlimited downloads of the e-book version. All you need is a library card.
The Marrow Thieves, by Canadian Métis author, Cherie Dimaline, is this year’s primary book selection. A 2018 Canada Reads finalist, the young-adult novel imagines a dystopian future where global warming has ravaged the earth and, with it, most people’s ability to dream. Indigenous people, who can still dream, are hunted for their marrow to create a serum for others. The story follows Frenchie, a teenager on the run. After his brother is captured, Frenchie must create an ad hoc family and fight to preserve his people.
Dimaline will visit Saint Paul March 11-13, 2020.
Top 3 Ad Creative of Libby, by OverDrive
Ad Details ：
Headline ：Read Brave: Free Audiobook Now Available
Text ：Get unlimited access to the e-audiobook version of "Climate Justice," the 2020 #ReadBrave nonfiction pick. There's no wait! Start listening right now with your library card. You can also access unlimited downloads of the e-book version.
Climate Justice: Hope, Resilience, and the Fight for a Sustainable Future, by Mary Robinson, the former President of Ireland, is this year’s nonfiction selection. Robinson gives voice to farmers, activists, and ordinary people worldwide who are facing the effects of the climate crisis with courage and innovation. Her book acknowledges the hardship and uncertainty environmental degradation has had on traditional ways of life and celebrates the resilience of people who have worked for sustainable solutions.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 255 | 255 | 249 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 1440 x 1440 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Libby, by OverDrive in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Libby, by OverDrive's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Libby, by OverDrive, you can click the app name below to view related reports, or you can find more info in ASOTools.