Lidl - Offers & Leaflets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lidl - Offers & Leaflets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lidl - Offers & Leaflets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lidl - Offers & Leaflets
App Name : Lidl - Offers & Leaflets
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Lidl Digital International GmbH & Co. KG
Publisher : Instagram,Facebook,Piano Tiles,Duke Dashington Remastered,Naxeex Superhero,Live Christmas Bells Keyboard Theme
Total creative ads during the time period : 10,000
Duration : 1,617
Popularity : 1,036,557
Check ASO Keywords of Lidl - Offers & Leaflets
2. Lidl - Offers & Leaflets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lidl - Offers & Leaflets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lidl - Offers & Leaflets in the recent period. As of 2021-03-15, among the Lidl - Offers & Leaflets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 13.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lidl - Offers & Leaflets's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.88%,
Instagram's proportion is 40.88%,
Messenger's proportion is 18.23%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Lidl - Offers & Leaflets‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Lidl - Offers & Leaflets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lidl - Offers & Leaflets. We can see some advertising trends.
Top 1 Ad Creative of Lidl - Offers & Leaflets
Ad Details ：
Headline ：Pościel w Lidlu
Text ：Właśnie tak wygląda lidlowski sen – satynowy, w piękne wzory. Sprawi, że ciężko będzie Ci opuścić sypialnię :D
Taką pościel znajdziesz od czwartku 27.02 na lidl-sklep.pl w cenie 55 zł!
Top 2 Ad Creative of Lidl - Offers & Leaflets
Ad Details ：
Headline ：Soutenons l'agriculture française
Text ：Soutenons ensemble l'agriculture française ! Nous vous proposons des fraises et asperges exclusivement origine France.
Top 3 Ad Creative of Lidl - Offers & Leaflets
Ad Details ：
Headline ：Pościel w Lidlu
Text ：Właśnie tak wygląda lidlowski sen – satynowy, w piękne wzory. Sprawi, że ciężko będzie Ci opuścić sypialnię :D
Taką pościel znajdziesz od czwartku 27.02 na lidl-sklep.pl w cenie 55 zł!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 276 | 7 | 276 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 1000 | 628 x 628 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Poland | Luxembourg,Monaco,Switzerland,Belgium,France,Congo,Central African | Poland |
| Language | Polish | French | Polish |
Through the above analysis, we can see that the most effective channel for Lidl - Offers & Leaflets in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lidl - Offers & Leaflets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lidl - Offers & Leaflets, you can click the app name below to view related reports, or you can find more info in ASOTools.