Lieferando.de Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lieferando.de's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lieferando.de.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lieferando.de
App Name : Lieferando.de
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Takeaway.com
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,appsGratis,开箱模拟器 for 皇室战争,MySQL QueryDB Client,我的安吉拉
Total creative ads during the time period : 330
Duration : 2,212
Popularity : 36,323
Check ASO Keywords of Lieferando.de
2. Lieferando.de’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lieferando.de in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lieferando.de in the recent period. As of 2021-03-16, among the Lieferando.de‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lieferando.de's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.82%,
Instagram's proportion is 33.16%,
Messenger's proportion is 16.13%,
Audience Network's proportion is 15.89%,
's proportion is .
In the date of 2021-03-16, Lieferando.de‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lieferando.de
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lieferando.de. We can see some advertising trends.
Top 1 Ad Creative of Lieferando.de
Ad Details ：
Headline ：Zeit für Lieferando.de
Text ：Heute keine Lust zu kochen? Einfach Essen Bestellen.
Top 2 Ad Creative of Lieferando.de
Ad Details ：
Headline ：Zeit für Lieferando.de
Text ：Heute keine Lust zu kochen? Einfach Essen Bestellen.
Top 3 Ad Creative of Lieferando.de
Ad Details ：
Headline ：Zeit für Lieferando.de
Text ：Heute keine Lust zu kochen? Einfach Essen Bestellen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 122 |
| Popularity | 622 | 621 | 580 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Germany,Liechtenstein,Austria | Germany,Austria,Liechtenstein | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Lieferando.de in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lieferando.de's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lieferando.de, you can click the app name below to view related reports, or you can find more info in ASOTools.