Word Play - Connect & Search Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Play - Connect & Search's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Play - Connect & Search.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Play - Connect & Search
App Name : Word Play - Connect & Search
Logo：
OS : iOS
Network : Google Ads(Admob),Messenger,Facebook
Developer : Forsbit LLC
Publisher : Truck Go,Instagram,Pet Run - Puppy Dog game,美女饭店cafe经营游戏: cooking game,摩托车越野赛自行车骑手：运动儿童自行车赛车,ZombieBooth 2 - Zombie Selfie
Total creative ads during the time period : 42
Duration : 243
Popularity : 14,364
Check ASO Keywords of Word Play - Connect & Search
2. Word Play - Connect & Search’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Play - Connect & Search in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Play - Connect & Search in the recent period. As of 2021-03-15, among the Word Play - Connect & Search‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Word Play - Connect & Search's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.06%,
Facebook's proportion is 29.03%,
Messenger's proportion is 20.98%,
Audience Network's proportion is 20.94%,
's proportion is .
In the date of 2021-03-15, Word Play - Connect & Search‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Word Play - Connect & Search
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Play - Connect & Search. We can see some advertising trends.
Top 1 Ad Creative of Word Play - Connect & Search
Ad Details ：
Headline ：New word game
Text ：Exercise your brain, improve your IQ and vocabulary with Word Play game
Top 2 Ad Creative of Word Play - Connect & Search
Ad Details ：
Headline ：New word game
Text ：Exercise your brain, improve your IQ and vocabulary with Word Play game
Top 3 Ad Creative of Word Play - Connect & Search
Ad Details ：
Headline ：New word game
Text ：Exercise your brain, improve your IQ and vocabulary with Word Play game
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 224 | 224 | 224 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada,New Zealand | United States,United Kingdom,Australia,Canada,New Zealand | United Kingdom,Canada,United States,Australia,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Play - Connect & Search in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Word Play - Connect & Search's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Play - Connect & Search, you can click the app name below to view related reports, or you can find more info in ASOTools.