Lifetime Movie Club Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lifetime Movie Club's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lifetime Movie Club.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lifetime Movie Club
App Name : Lifetime Movie Club
Logo：
OS : iOS
Network : Facebook,UnityAds,Instagram
Developer : A&E Television Networks Mobile
Publisher : Instagram,Facebook,醒来铃声 – 最好的声音报警鈴聲集合闹钟的旋律,Tap Tap Music-Pop Songs,梦幻花园 (Gardenscapes),BeatTube 動画で音ゲー！,我的安吉拉,非常口のあいつ - 探索 ゲーム,My Talking Tom
Total creative ads during the time period : 186
Duration : 1,961
Popularity : 23,493
Check ASO Keywords of Lifetime Movie Club
2. Lifetime Movie Club’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lifetime Movie Club in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lifetime Movie Club in the recent period. As of 2021-02-26, among the Lifetime Movie Club‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, Lifetime Movie Club's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.58%,
Instagram's proportion is 49.42%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-26, Lifetime Movie Club‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Lifetime Movie Club
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lifetime Movie Club. We can see some advertising trends.
Top 1 Ad Creative of Lifetime Movie Club
Ad Details ：
Headline ：Lifetime Movie Club
Text ：Watch your favorite Lifetime movies now on your phone 🎬️🎦📱😍
Top 2 Ad Creative of Lifetime Movie Club
Ad Details ：
Headline ：
Text ：Watch the new Lifetime original movie, Dead in the Water, exclusively on Lifetime Movie Club. Start your 7 day free trial to stream now.
Top 3 Ad Creative of Lifetime Movie Club
Ad Details ：
Headline ：
Text ：Watch the new Lifetime original movie, Dead in the Water, exclusively on Lifetime Movie Club. Start your 7 day free trial to stream now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 41 | 41 |
| Popularity | 232 | 221 | 221 |
| Dimensions | 640 x 640 | 424 x 426 | 1080 x 1920 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Australia,Canada,United Kingdom,United States | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lifetime Movie Club in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lifetime Movie Club's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lifetime Movie Club, you can click the app name below to view related reports, or you can find more info in ASOTools.