Light Ignite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Light Ignite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Light Ignite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Light Ignite
App Name : Light Ignite
Logo：
OS : iOS
Network : Messenger,Facebook,Instagram
Developer : Branching Factor LTD
Publisher : Instagram,Facebook,Zip & RAR File Extractor,Vice captain,Günlük Aşk Falı,Ultimate Briefcase
Total creative ads during the time period : 416
Duration : 378
Popularity : 105,682
Check ASO Keywords of Light Ignite
2. Light Ignite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Light Ignite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Light Ignite in the recent period. As of 2021-03-15, among the Light Ignite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Light Ignite's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.95%,
Facebook's proportion is 25.79%,
Messenger's proportion is 25.27%,
Audience Network's proportion is 21.99%,
's proportion is .
In the date of 2021-03-15, Light Ignite‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Light Ignite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Light Ignite. We can see some advertising trends.
Top 1 Ad Creative of Light Ignite
Ad Details ：
Headline ：Free To Play!
Text ：Play with the physics of light
Top 2 Ad Creative of Light Ignite
Ad Details ：
Headline ：Free To Play!
Text ：Play with the physics of light
Top 3 Ad Creative of Light Ignite
Ad Details ：
Headline ：Free To Play!
Text ：Solve light based puzzles
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 195 | 185 |
| Popularity | 985 | 979 | 972 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 8 | 8 | 7 |
| Countries | Japan,Australia,Hong Kong,Taiwan,United States,Canada,Spain,Brazil,Germany,France,Netherlands,United Kingdom,Italy,Belgium,Russia | Taiwan,Hong Kong,Japan,Australia,Canada,United States,Spain,Brazil,Germany,France,Netherlands,United Kingdom,Italy,Russia,Belgium | Spain,Japan,Australia,Italy,Germany,Taiwan,France,Canada,United Kingdom,Netherlands,Brazil,Hong Kong,United States,Russia,Belgium |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Light Ignite in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Light Ignite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Light Ignite, you can click the app name below to view related reports, or you can find more info in ASOTools.