Liip Care Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Liip Care's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Liip Care.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Liip Care
App Name : Liip Care
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Liip
Publisher : Instagram,Facebook
Total creative ads during the time period : 125
Duration : 203
Popularity : 19,716
Check ASO Keywords of Liip Care
2. Liip Care’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Liip Care in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Liip Care in the recent period. As of 2021-03-16, among the Liip Care‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.17%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 20.83%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Liip Care's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.94%,
Instagram's proportion is 25.6%,
Messenger's proportion is 25.22%,
Audience Network's proportion is 23.24%,
's proportion is .
In the date of 2021-03-16, Liip Care‘s network with the most ads is Facebook and its proportion is 27.08%.
3. Top 3 Ad Creative Analysis of Liip Care
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Liip Care. We can see some advertising trends.
Top 1 Ad Creative of Liip Care
Ad Details ：
Headline ：Liip Smart Monitor
Text ：Conoce la temperatura de tu bebé en tiempo real, su pulso y oxígeno en sangre. 🌡 ⌚ Conecta con él gracias a Liip Smart Monitor, la única pulsera inteligente con app incluida que te dice cómo está tu bebé por dentro. 🤗 Elige Liip para vigilar su salud y bienestar. ¡Haz clic para más información!
Top 2 Ad Creative of Liip Care
Ad Details ：
Headline ：Liip Smart Monitor
Text ：Conoce cómo está tu bebé por dentro gracias a Liip Smart Monitor, la única pulsera inteligente que mide el pulso, la temperatura y el nivel de oxígeno en sangre. 👶📲
Tecnología Europea de Vanguardia a tu alcance. Descubre todo lo que puedes hacer con Liip. ¡Haz clic en más información! 😉
Top 3 Ad Creative of Liip Care
Ad Details ：
Headline ：Liip Smart Monitor
Text ：Conoce cómo está tu bebé por dentro gracias a Liip Smart Monitor, la única pulsera inteligente que mide el pulso, la temperatura y el nivel de oxígeno en sangre. 👶📲
Tecnología Europea de Vanguardia a tu alcance. Descubre todo lo que puedes hacer con Liip. ¡Haz clic en más información! 😉
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 202 | 175 | 175 |
| Popularity | 925 | 890 | 829 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 4 | 3 | 6 |
| Countries | Panama,Spain,Paraguay,Mexico,Argentina,Peru,Venezuela,Chile,Cuba,Colombia | Spain | Spain,Cuba,Chile,Argentina,Panama,Peru,Paraguay,Colombia,Venezuela,Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Liip Care in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Liip Care's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Liip Care, you can click the app name below to view related reports, or you can find more info in ASOTools.