LiveJournal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LiveJournal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LiveJournal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LiveJournal
App Name : LiveJournal
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Rambler Internet Holdings LLC
Publisher : Facebook,Instagram,TopBuzz: Notícias,Vídeos, GIFs,Myanmar Calendar 2018,Korean Food Recipes - 10k Recipes,Swing Rope Basketball Game,职业兴趣性格测试
Total creative ads during the time period : 58
Duration : 691
Popularity : 4,949
Check ASO Keywords of LiveJournal
2. LiveJournal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LiveJournal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LiveJournal in the recent period. As of 2021-05-15, among the LiveJournal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, LiveJournal's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-15, LiveJournal‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of LiveJournal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LiveJournal. We can see some advertising trends.
Top 1 Ad Creative of LiveJournal
Ad Details ：
Headline ：Почему запрещено купаться в источниках на Мацесте?
Text ：Для многих гостей Сочи удивительно то, что им нельзя искупаться в источниках на Мацесте — ведь в мире масса мест с термальными водами и там все купаются без особых проблем...
Казалось бы, что тут такого — зашел себе (вход совсем копейки стоит), искупался, довольный пошел обратно в отель или в свои апартаменты.
Но нет, купание в источниках на Мацесте запрещено категорически!
https://zm-sochi.livejournal.com/1480442.html
Top 2 Ad Creative of LiveJournal
Ad Details ：
Headline ：Почему запрещено купаться в источниках на Мацесте?
Text ：Для многих гостей Сочи удивительно то, что им нельзя искупаться в источниках на Мацесте — ведь в мире масса мест с термальными водами и там все купаются без особых проблем...
Казалось бы, что тут такого — зашел себе (вход совсем копейки стоит), искупался, довольный пошел обратно в отель или в свои апартаменты.
Но нет, купание в источниках на Мацесте запрещено категорически!
https://zm-sochi.livejournal.com/1480442.html
Top 3 Ad Creative of LiveJournal
Ad Details ：
Headline ：Почему запрещено купаться в источниках на Мацесте?
Text ：Для многих гостей Сочи удивительно то, что им нельзя искупаться в источниках на Мацесте — ведь в мире масса мест с термальными водами и там все купаются без особых проблем...
Казалось бы, что тут такого — зашел себе (вход совсем копейки стоит), искупался, довольный пошел обратно в отель или в свои апартаменты.
Но нет, купание в источниках на Мацесте запрещено категорически!
https://zm-sochi.livejournal.com/1480442.html
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 85 | 85 | 85 |
| Popularity | 602 | 601 | 597 |
| Dimensions | 600 x 269 | 600 x 269 | 600 x 269 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for LiveJournal in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free LiveJournal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LiveJournal, you can click the app name below to view related reports, or you can find more info in ASOTools.