Smiile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Smiile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Smiile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Smiile
App Name : Smiile
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Smiile
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,Talkray - Free Calls Texts,VoiceTube - Learn English phrases and word easily
Total creative ads during the time period : 179
Duration : 1,078
Popularity : 14,975
Check ASO Keywords of Smiile
2. Smiile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Smiile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Smiile in the recent period. As of 2021-03-16, among the Smiile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Smiile's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.51%,
Instagram's proportion is 24.44%,
Messenger's proportion is 24.24%,
Audience Network's proportion is 23.8%,
's proportion is .
In the date of 2021-03-16, Smiile‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Smiile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Smiile. We can see some advertising trends.
Top 1 Ad Creative of Smiile
Ad Details ：
Headline ：Déjà 400 000 voisins échangent sur Smiile !
Text ：France 2 parle de Smiile :D L'appli' n°1 pour se rendre service, se prêter des objets ou tout simplement partager autour de chez soi débarque enfin à Tours 👍 Garantie sans pub, inscrivez-vous gratuitement ;)
Top 2 Ad Creative of Smiile
Ad Details ：
Headline ：Déjà 450 000 voisins échangent sur Smiile !
Text ：Vous serez surpris de voir tout ce que vos voisins partagent à #Dijon Troc, dons, bons plans, vie de quartier & coups de pouce... Trouvez votre bonheur près de chez vous avec cette appli
Top 3 Ad Creative of Smiile
Ad Details ：
Headline ：10 000 Bordelais déjà convaincus !
Text ：Solidarité locale. Voici l'appli' n°1 pour se donner des coups de main, se prêter/donner des objets ou partager l'actu du coin 👍
Le monde d'après se prépare dès maintenant à Bordeaux. Rejoignez le mouvement ✊
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 454 | 112 | 96 |
| Popularity | 999 | 528 | 491 |
| Dimensions | 1280 x 720 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 6 | 4 |
| Countries | France | United States,France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Smiile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Smiile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Smiile, you can click the app name below to view related reports, or you can find more info in ASOTools.