VR Matkalla Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VR Matkalla's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VR Matkalla.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VR Matkalla
App Name : VR Matkalla
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : VR
Publisher : Instagram,Facebook,Saturday Night Linker,Candy Trick Halloween
Total creative ads during the time period : 568
Duration : 617
Popularity : 55,649
Check ASO Keywords of VR Matkalla
2. VR Matkalla’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VR Matkalla in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VR Matkalla in the recent period. As of 2021-03-11, among the VR Matkalla‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, VR Matkalla's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.46%,
Instagram's proportion is 27.46%,
Audience Network's proportion is 22.57%,
Messenger's proportion is 22.51%,
's proportion is .
In the date of 2021-03-11, VR Matkalla‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of VR Matkalla
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VR Matkalla. We can see some advertising trends.
Top 1 Ad Creative of VR Matkalla
Ad Details ：
Headline ：Osta nyt, matkusta 6 kk sisällä
Text ：Avoimella lipulla joustoa matkasuunnitelmiin! Osta lippu haluamallesi reitille nyt, matkusta 6 kk sisällä. Avoin lippu on myynnissä VR matkalla -sovelluksessa 11.5. - 14.6.
Top 2 Ad Creative of VR Matkalla
Ad Details ：
Headline ：6 Vinkkiä yöjunaan lasten kanssa
Text ：Pitkäkin matka taittuu huomaamatta touhuten ja hyvien yöunien siivittämänä. Yöjunamatka on elämys niin isommille kuin pienemmillekin matkustajille.
Top 3 Ad Creative of VR Matkalla
Ad Details ：
Headline ：6 Vinkkiä yöjunaan lasten kanssa
Text ：Pitkäkin matka taittuu huomaamatta touhuten ja hyvien yöunien siivittämänä. Yöjunamatka on elämys niin isommille kuin pienemmillekin matkustajille.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 139 | 139 |
| Popularity | 975 | 578 | 577 |
| Dimensions | 2048 x 1154 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Finland | Finland | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for VR Matkalla in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free VR Matkalla's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VR Matkalla, you can click the app name below to view related reports, or you can find more info in ASOTools.