Livin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Livin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Livin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Livin
App Name : Livin
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Housing Insight Ltd.
Publisher : Facebook,Instagram
Total creative ads during the time period : 16
Duration : 419
Popularity : 1,742
Check ASO Keywords of Livin
2. Livin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Livin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Livin in the recent period. As of 2021-05-16, among the Livin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Livin's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, Livin‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Livin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Livin. We can see some advertising trends.
Top 1 Ad Creative of Livin
Ad Details ：
Headline ：Coronavirus COVID-19 update to services | www.livin.co.uk
Text ：Our key services continue to operate in accordance with the latest government guidelines.
Your health, wellbeing and safety remain our priority as social distancing measures remain in place and we can assure you we are taking all necessary precautions to deliver our services safely.
We are using digital channels to replace face to face contact, however where this isn’t possible we have introduced measures to keep you safe.
Take a look at how we have done this on our latest update >>
http://bit.ly/updatetoservices
Top 2 Ad Creative of Livin
Ad Details ：
Headline ：Coronavirus COVID-19 update to services | www.livin.co.uk
Text ：Our key services continue to operate in accordance with the latest government guidelines.
Your health, wellbeing and safety remain our priority as social distancing measures remain in place and we can assure you we are taking all necessary precautions to deliver our services safely.
We are using digital channels to replace face to face contact, however where this isn’t possible we have introduced measures to keep you safe.
Take a look at how we have done this on our latest update >>
http://bit.ly/updatetoservices
Top 3 Ad Creative of Livin
Ad Details ：
Headline ：
Text ：Your health and wellbeing are our main priority
Following the ‘lockdown’ instruction from the Prime Minister and the latest guidance of the Government we have made some immediate changes to our services.
Read our update in full >>https://bit.ly/3djHLQQ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 2 | 1 |
| Popularity | 53 | 53 | 49 |
| Dimensions | 400 x 235 | 400 x 235 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 4 |
| Countries | United Kingdom | United Kingdom | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Livin in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Livin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Livin, you can click the app name below to view related reports, or you can find more info in ASOTools.