Liya Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Liya’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Liya.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Liya
App Name : Liya
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : liya
Publisher : USA Weather forecast,Treehouse Table,Anygram : Make Global Friends,Add Audio to Video,WomanLog Calendar,Vintage Retro Camera + VHS
Total creative ads during the time period : 1,587
Duration : 404
Popularity : 87,088
2. Liya’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Liya in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Liya in the recent period. As of 2020-09-07, among the Liya‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Liya’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 33.77%,
Messenger’s proportion is 33.77%,
Facebook’s proportion is 18.25%,
Audience Network’s proportion is 14.22%,
’s proportion is .
In the date of 2020-09-07, Liya‘s network with the most ads is Instagram and its proportion is 35.9%.
3. Top 3 Ad Creative Analysis of Liya
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Liya. We can see some advertising trends.
Top 1 Ad Creative of Liya
Ad Details ：
Headline ：Liya
Text ：Match friends randomly through video chats
Top 2 Ad Creative of Liya
Ad Details ：
Headline ：Liya
Text ：Cadangkan pengguna panas untuk anda
Top 3 Ad Creative of Liya
Ad Details ：
Headline ：Liya
Text ：Rekomendasikan pengguna panas untuk Anda💗💗
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 80 | 95 | 34 |
| Popularity | 323 | 226 | 121 |
| Dimensions | 320 x 400 | 796 x 415 | 320 x 400 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 4 | 4 | 2 |
| Countries | Canada,United Kingdom,United States,Australia | Indonesia | Indonesia |
| Language | English | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Liya in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Liya’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Liya, you can click the app name below to view related reports.