Gojek Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gojek's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gojek.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gojek
App Name : Gojek
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : PT GO-JEK INDONESIA
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,MySQL QueryDB Client
Total creative ads during the time period : 10,000
Duration : 2,255
Popularity : 1,642,208
Check ASO Keywords of Gojek
2. Gojek’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gojek in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gojek in the recent period. As of 2021-03-15, among the Gojek‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 68.32%, Carousel category's proportion is 8.39%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Gojek's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.0%,
Facebook's proportion is 29.54%,
Audience Network's proportion is 21.95%,
Messenger's proportion is 18.5%,
's proportion is .
In the date of 2021-03-15, Gojek‘s network with the most ads is Instagram and its proportion is 31.37%.
3. Top 3 Ad Creative Analysis of Gojek
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gojek. We can see some advertising trends.
Top 1 Ad Creative of Gojek
Ad Details ：
Headline ：Optimacoffee
Text ：OPTIMA Coffee
Top 2 Ad Creative of Gojek
Ad Details ：
Headline ：Udon, Start From 39K & Tempura, Start From 11K
Text ：Aplikasi layanan pesan antar makanan online no 1 di Indonesia dengan ratusan ribu restoran terdaftar. Pesan makanan online 24 jam, delivery order sekarang!
Top 3 Ad Creative of Gojek
Ad Details ：
Headline ：Ayam Tulang Lunak Hasanah
Text ：Spesialis ayam tulang lunak,terima nasi box katering dan untuk hajatan lainya
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 255 | 271 | 257 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 502 | 1080 x 1920 | 528 x 276 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | English | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Gojek in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Gojek's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gojek, you can click the app name below to view related reports, or you can find more info in ASOTools.