TikTok Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TikTok’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TikTok.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TikTok
App Name : TikTok
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : BYTEMOD PTE.LTD.
Publisher : SHAREit - Transfer Share,TalkU Free Calls +Free Texting +International Call,Treehouse Table,Talkray - Free Chats Calls,USA Weather forecast,Turbo VPN- Free Proxy Server Secure VPN Service,True Mobile Caller ID Locator Call Blocker,Vegan Recipes Free,Tandem Language Exchange: Speak learn languages
Total creative ads during the time period : 309,080
Duration : 1,149
Popularity : 19,137,733
2. TikTok’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TikTok in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TikTok in the recent period. As of 2020-09-07, among the TikTok‘s ad creative, the Html category’s proportion is 4.46%, Video category’s proportion is 38.44%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 55.43%, Carousel category’s proportion is 1.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TikTok’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 40.92%,
Facebook’s proportion is 15.38%,
Yahoo! Japan’s proportion is 12.71%,
SmartNews(スマートニュース)’s proportion is 8.77%,
Instagram’s proportion is 8.28%.
In the date of 2020-09-07, TikTok‘s network with the most ads is Facebook and its proportion is 22.84%.
3. Top 3 Ad Creative Analysis of TikTok
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TikTok. We can see some advertising trends.
Top 1 Ad Creative of TikTok
Ad Details ：
Headline ：Tik Tok
Text ：
Top 2 Ad Creative of TikTok
Ad Details ：
Headline ：Kuy TikTokan dulu
Text ：Daftar TikTok untuk mencoba efek ini~
Top 3 Ad Creative of TikTok
Ad Details ：
Headline ："ฉันก็เล่น TikTok"
Text ：ความน่ารักเกินพิกัด
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,052 | 41 | 21 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1280 x 720 | 720 x 720 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Indonesia,Algeria | Thailand |
| Language | Indonesian | Indonesian | Thai |
Through the above analysis, we can see that the most effective channel for TikTok in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free TikTok’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TikTok, you can click the app name below to view related reports.