FARFETCH发发奇-全球奢侈品时尚购物平台 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FARFETCH发发奇-全球奢侈品时尚购物平台's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FARFETCH发发奇-全球奢侈品时尚购物平台.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FARFETCH发发奇-全球奢侈品时尚购物平台
App Name : FARFETCH发发奇-全球奢侈品时尚购物平台
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Farfetch (Shanghai) E-Commerce Co. Ltd.
Publisher : Instagram,Facebook,百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,快报-腾讯兴趣阅读平台
Total creative ads during the time period : 7,591
Duration : 959
Popularity : 1,403,151
Check ASO Keywords of FARFETCH发发奇-全球奢侈品时尚购物平台
2. FARFETCH发发奇-全球奢侈品时尚购物平台’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FARFETCH发发奇-全球奢侈品时尚购物平台 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FARFETCH发发奇-全球奢侈品时尚购物平台 in the recent period. As of 2021-03-15, among the FARFETCH发发奇-全球奢侈品时尚购物平台‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FARFETCH发发奇-全球奢侈品时尚购物平台's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.55%,
Facebook's proportion is 25.5%,
Messenger's proportion is 24.5%,
Audience Network's proportion is 24.45%,
's proportion is .
In the date of 2021-03-15, FARFETCH发发奇-全球奢侈品时尚购物平台‘s network with the most ads is Instagram and its proportion is 31.83%.
3. Top 3 Ad Creative Analysis of FARFETCH发发奇-全球奢侈品时尚购物平台
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FARFETCH发发奇-全球奢侈品时尚购物平台. We can see some advertising trends.
Top 1 Ad Creative of FARFETCH发发奇-全球奢侈品时尚购物平台
Ad Details ：
Headline ：Jimmy Choo
Text ：{{product.custom_label_2}}
Top 2 Ad Creative of FARFETCH发发奇-全球奢侈品时尚购物平台
Ad Details ：
Headline ：Stella McCartney
Text ：{{product.custom_label_0}}
Top 3 Ad Creative of FARFETCH发发奇-全球奢侈品时尚购物平台
Ad Details ：
Headline ：рубашка с узором
Text ：{{product.custom_label_0}} {{product.custom_label_1}}
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 161 | 169 | 311 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 17 | 33 | 2 |
| Countries | United States,Canada,Australia,United Kingdom,Korea,Cambodia,Malaysia,Laos,Philippines,Thailand,Singapore,Vietnam,Trinidad and Tobago,Namibia,Nicaragua,El Salvador,Togo,Israel,Bosnia Hercegovina,Suriname | Romania,United Kingdom,United States,Canada,Australia | Russia |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for FARFETCH发发奇-全球奢侈品时尚购物平台 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free FARFETCH发发奇-全球奢侈品时尚购物平台's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FARFETCH发发奇-全球奢侈品时尚购物平台, you can click the app name below to view related reports, or you can find more info in ASOTools.