ROMWE - Fashion Store Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ROMWE - Fashion Store's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ROMWE - Fashion Store.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ROMWE - Fashion Store
App Name : ROMWE - Fashion Store
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ROADGET BUSINESS PTE. LTD.
Publisher : PhotoGrid Video Collage maker,Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis
Total creative ads during the time period : 10,000
Duration : 1,796
Popularity : 3,640,037
Check ASO Keywords of ROMWE - Fashion Store
2. ROMWE - Fashion Store’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ROMWE - Fashion Store in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ROMWE - Fashion Store in the recent period. As of 2021-03-15, among the ROMWE - Fashion Store‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.77%, Carousel category's proportion is 40.49%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ROMWE - Fashion Store's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.75%,
Audience Network's proportion is 24.9%,
Instagram's proportion is 24.74%,
Messenger's proportion is 23.41%,
Google Ads(Admob)'s proportion is 0.21%.
In the date of 2021-03-15, ROMWE - Fashion Store‘s network with the most ads is Facebook and its proportion is 27.94%.
3. Top 3 Ad Creative Analysis of ROMWE - Fashion Store
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ROMWE - Fashion Store. We can see some advertising trends.
Top 1 Ad Creative of ROMWE - Fashion Store
Ad Details ：
Headline ：刺繡網紗素色長款和服式外衣
Text ：每天500+新款上架！
上門取件退貨服務！
支持貨到付款！🛒🛒
Top 2 Ad Creative of ROMWE - Fashion Store
Ad Details ：
Headline ：可調節肩帶上衣和隨機印花圖案高腰下裝比基尼套裝
Text ：每天500+新款上架！
上門取件退貨服務！
支持貨到付款！🛒🛒
Top 3 Ad Creative of ROMWE - Fashion Store
Ad Details ：
Headline ：
Text ：Eyelash Lace Garter Lingerie Set
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 391 | 391 | 283 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Austria,Liechtenstein,Germany |
| Language | Chinese (Traditional) | Chinese (Traditional) | German |
Through the above analysis, we can see that the most effective channel for ROMWE - Fashion Store in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free ROMWE - Fashion Store's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ROMWE - Fashion Store, you can click the app name below to view related reports, or you can find more info in ASOTools.