SHEIN-Fashion Shopping Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SHEIN-Fashion Shopping Online’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SHEIN-Fashion Shopping Online.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SHEIN-Fashion Shopping Online
App Name : SHEIN-Fashion Shopping Online
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Shein Group Ltd
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Total creative ads during the time period : 3,564,353
Duration : 1,734
Popularity : 58,296,532
2. SHEIN-Fashion Shopping Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SHEIN-Fashion Shopping Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SHEIN-Fashion Shopping Online in the recent period. As of 2020-09-07, among the SHEIN-Fashion Shopping Online‘s ad creative, the Html category’s proportion is 10.71%, Video category’s proportion is 10.71%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 12.5%, Carousel category’s proportion is 66.07%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, SHEIN-Fashion Shopping Online’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 79.63%,
Facebook’s proportion is 15.96%,
YouTube’s proportion is 4.33%,
Instagram’s proportion is 0.05%,
Audience Network’s proportion is 0.02%.
In the date of 2020-09-07, SHEIN-Fashion Shopping Online‘s network with the most ads is Facebook and its proportion is 63.39%.
3. Top 3 Ad Creative Analysis of SHEIN-Fashion Shopping Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SHEIN-Fashion Shopping Online. We can see some advertising trends.
Top 1 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Headline ：Shop Trendy Women's
Text ：Discover affordable and fashionable women's clothing online at SHEIN. With a wide variety of clothing that include dresses, tops, beachwear, bottoms, shoes, and much more. Free returns on all orders.
Top 2 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Text ：SHEIN X FASHION SHOW FW19
Top 3 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||2700 x 1448||640 x 360||360 x 360|
|Network||Google Ads(Admob)||Google Ads(Admob)|
Through the above analysis, we can see that the most effective channel for SHEIN-Fashion Shopping Online in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SHEIN-Fashion Shopping Online’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SHEIN-Fashion Shopping Online, you can click the app name below to view related reports.