SHEIN-Fashion Shopping Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SHEIN-Fashion Shopping Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SHEIN-Fashion Shopping Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SHEIN-Fashion Shopping Online
App Name : SHEIN-Fashion Shopping Online
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Shein Group Ltd
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,MakeupPlus - Virtual Makeup,Instagram,Montage Video Musique,PhotoGrid Video Collage maker,拼立得 - 美图拼图相机,Un día más culto
Total creative ads during the time period : 10,000
Duration : 1,887
Popularity : 55,932,130
Check ASO Keywords of SHEIN-Fashion Shopping Online
2. SHEIN-Fashion Shopping Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SHEIN-Fashion Shopping Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SHEIN-Fashion Shopping Online in the recent period. As of 2021-03-15, among the SHEIN-Fashion Shopping Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.6%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.65%, Carousel category's proportion is 46.75%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SHEIN-Fashion Shopping Online's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.0%,
Instagram's proportion is 25.76%,
Audience Network's proportion is 24.38%,
Messenger's proportion is 23.08%,
Google Ads(Admob)'s proportion is 0.77%.
In the date of 2021-03-15, SHEIN-Fashion Shopping Online‘s network with the most ads is Instagram and its proportion is 27.6%.
3. Top 3 Ad Creative Analysis of SHEIN-Fashion Shopping Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SHEIN-Fashion Shopping Online. We can see some advertising trends.
Top 1 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Headline ：15% הנחה הנחה נוספים על
Text ：הראי כמה מהמם את
Top 2 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Headline ：Men All-over Print Shirt
Text ：Countless Choices
Say Hello To Them
1000+ new Items launch everyday
Top 3 Ad Creative of SHEIN-Fashion Shopping Online
Ad Details ：
Headline ：鉤織拼接流蘇繫帶腰布點和服式外衣
Text ：每天500+新款上架！
上門取件退貨服務！
支持貨到付款！🛒🛒
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 298 | 179 | 391 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 25 | 1 |
| Countries | Lebanon,Azerbaijan,United Arab Emirates,Saudi Arabia,Kuwait,Qatar,Bahrian,Israel,Egypt | Ireland,Chile,Taiwan,Israel,Spain,United Kingdom,Vietnam,Belgium,China,Singapore,Malaysia,Greece,United States,Australia,Canada,Denmark,Hong Kong,Congo,Switzerland,Luxembourg | Taiwan |
| Language | Arabic | English | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for SHEIN-Fashion Shopping Online in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free SHEIN-Fashion Shopping Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SHEIN-Fashion Shopping Online, you can click the app name below to view related reports, or you can find more info in ASOTools.