Trendyol - Online Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Trendyol - Online Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Trendyol - Online Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Trendyol - Online Shopping
App Name : Trendyol - Online Shopping
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Trendyol
Publisher : Korean Food Recipes - 10k Recipes,Treehouse Table,Talkray - Free Calls Texts,SHAREit - Transfer & Share,USA Weather forecast,Tandem Language Exchange: Speak & learn languages,TalkU Free Calls +Free Texting +International Call,Photo Editor & Pic Collage - Sweet Selfie Camera,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 10,000
Duration : 1,784
Popularity : 38,290,262
Check ASO Keywords of Trendyol - Online Shopping
2. Trendyol - Online Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Trendyol - Online Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Trendyol - Online Shopping in the recent period. As of 2021-03-15, among the Trendyol - Online Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.42%, Carousel category's proportion is 0.37%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Trendyol - Online Shopping's the proportion of networks impressions are placed like this:
Instagram's proportion is 38.96%,
Facebook's proportion is 37.08%,
Audience Network's proportion is 18.85%,
Messenger's proportion is 5.12%,
's proportion is .
In the date of 2021-03-15, Trendyol - Online Shopping‘s network with the most ads is Instagram and its proportion is 36.9%.
3. Top 3 Ad Creative Analysis of Trendyol - Online Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Trendyol - Online Shopping. We can see some advertising trends.
Top 1 Ad Creative of Trendyol - Online Shopping
Ad Details ：
Headline ：Doğal Taş Harika Hediyelikler
Text ：
Top 2 Ad Creative of Trendyol - Online Shopping
Ad Details ：
Headline ：Lipton Bardak Poşet Çay Doğu Karadeniz 100'lü
Text ：Kahvaltıda, uyumadan önce ya da kısa bir molada…Lipton’da her duruma uygun bir fincan çay mutlaka var. Sipariş ver, keyfini çıkar.
Top 3 Ad Creative of Trendyol - Online Shopping
Ad Details ：
Headline ：Lipton Earl Grey 100'Lu Demlik Poşet Çay 2 Paket + Cam Hediye
Text ：Kahvaltıda, uyumadan önce ya da kısa bir molada…Lipton’da her duruma uygun bir fincan çay mutlaka var. Sipariş ver, keyfini çıkar.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 459 | 337 | 337 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 600 | 400 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Trendyol - Online Shopping in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Trendyol - Online Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Trendyol - Online Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.