Gojek - Ojek Taxi Booking, Delivery and Payment Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gojek - Ojek Taxi Booking, Delivery and Payment's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gojek - Ojek Taxi Booking, Delivery and Payment.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gojek - Ojek Taxi Booking, Delivery and Payment
App Name : Gojek - Ojek Taxi Booking, Delivery and Payment
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : PT. Aplikasi Karya Anak Bangsa
Publisher : Instagram,Facebook,Treehouse Table,USA Weather forecast,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App
Total creative ads during the time period : 10,000
Duration : 2,254
Popularity : 1,381,682
Check ASO Keywords of Gojek - Ojek Taxi Booking, Delivery and Payment
2. Gojek - Ojek Taxi Booking, Delivery and Payment’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gojek - Ojek Taxi Booking, Delivery and Payment in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gojek - Ojek Taxi Booking, Delivery and Payment in the recent period. As of 2021-03-15, among the Gojek - Ojek Taxi Booking, Delivery and Payment‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.19%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.98%, Carousel category's proportion is 9.84%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Gojek - Ojek Taxi Booking, Delivery and Payment's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.96%,
Facebook's proportion is 28.39%,
Audience Network's proportion is 22.44%,
Messenger's proportion is 20.21%,
's proportion is .
In the date of 2021-03-15, Gojek - Ojek Taxi Booking, Delivery and Payment‘s network with the most ads is Instagram and its proportion is 29.98%.
3. Top 3 Ad Creative Analysis of Gojek - Ojek Taxi Booking, Delivery and Payment
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gojek - Ojek Taxi Booking, Delivery and Payment. We can see some advertising trends.
Top 1 Ad Creative of Gojek - Ojek Taxi Booking, Delivery and Payment
Ad Details ：
Headline ：GOJEK - Ojek Taxi Booking, Delivery and Payment
Text ：Mau bepergian lebih hemat atau bayar makanan pesananmu lebih praktis di GO-JEK? Bayar-nya pakai GO-PAY aja. Download Aplikasi GO-JEK sekarang!
Top 2 Ad Creative of Gojek - Ojek Taxi Booking, Delivery and Payment
Ad Details ：
Headline ：Kepiting Cerewet
Text ：KEPITING CEREWET, Adalah hidangan makanan laut dengan menu mix Kepiting, Lobster, udang, Cumi, dan kerang Ijo serta jagung yg dibalut dengan bumbu saos padang yg lezat menggugah selera
Top 3 Ad Creative of Gojek - Ojek Taxi Booking, Delivery and Payment
Ad Details ：
Headline ：Kepiting Cerewet
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 309 | 309 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 720 x 376 | 960 x 640 | 960 x 640 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | English |
Through the above analysis, we can see that the most effective channel for Gojek - Ojek Taxi Booking, Delivery and Payment in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Gojek - Ojek Taxi Booking, Delivery and Payment's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gojek - Ojek Taxi Booking, Delivery and Payment, you can click the app name below to view related reports, or you can find more info in ASOTools.