微视 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 微视's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 微视.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 微视
App Name : 微视
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,WIFI万能钥匙,趣头条
Developer : Tencent Technology (Shenzhen) Company Ltd.
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,愛奇藝(手機舊版)–熱播連續劇線上看,糗事百科,极速清理大师,极速清理管家轻量版,铃声多多,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 10,000
Duration : 1,232
Popularity : 1,677,305
Check ASO Keywords of 微视
2. 微视’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 微视 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 微视 in the recent period. As of 2021-03-11, among the 微视‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.94%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 微视's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 60.66%,
爱奇艺's proportion is 0.79%,
头条穿山甲's proportion is 0.08%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 微视‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 48.48%.
3. Top 3 Ad Creative Analysis of 微视
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 微视. We can see some advertising trends.
Top 1 Ad Creative of 微视
Ad Details ：
Headline ：【免费下载】嘘...晚上自己看，关声音
Text ：
Top 2 Ad Creative of 微视
Ad Details ：
Headline ：免费保存，免费欣赏，晚上回家慢慢看~
Text ：
Top 3 Ad Creative of 微视
Ad Details ：
Headline ：看视频，领红包
Text ：这钱不赚亏了，刷刷视频就能赚几百块，不愁生活费了~
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 309 | 324 | 202 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 228 x 150 | 228 x 150 | 750 x 1332 |
| Creative Type | Image | Image | Video |
| Network | WIFI万能钥匙 | WIFI万能钥匙 | |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 微视 in recent advertising is WIFI万能钥匙, and the main creative type is Image.
In conclusion: The above is a free 微视's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 微视, you can click the app name below to view related reports, or you can find more info in ASOTools.