LobbyUp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LobbyUp’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LobbyUp.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LobbyUp
App Name : LobbyUp
Logo：
OS : iOS
Network : Facebook,Audience Network
Developer : LobbyUp.com, LLC
Publisher : PhotoGrid - Pic Collage Maker,BeatTube 動画で音ゲー！,My Talking Angela
Total creative ads during the time period : 11
Duration : 714
Popularity : 5,994
2. LobbyUp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LobbyUp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LobbyUp in the recent period. As of 2020-09-07, among the LobbyUp‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 80.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, LobbyUp’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, LobbyUp‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of LobbyUp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LobbyUp. We can see some advertising trends.
Top 1 Ad Creative of LobbyUp
Ad Details ：
Headline ：Easy to Use Bill Tracking
Text ：
Top 2 Ad Creative of LobbyUp
Ad Details ：
Headline ：LobbyUp
Text ：This Arkansas Legislative Directory is brought you by LobbyUp.com, 5to9studio.com, and Phillips Management and Consulting Service. The app focuses on giving the user an easier way to contact members of the Arkansas State Government. Need to talk to a legislator? Simply tap on their face or name i...
Top 3 Ad Creative of LobbyUp
Ad Details ：
Headline ：FREE Bill Tracking!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 410 | 671 | 712 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1200 x 628 | 1280 x 720 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LobbyUp in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free LobbyUp’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LobbyUp, you can click the app name below to view related reports.