Local Weather Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Local Weather's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Local Weather.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Local Weather
App Name : Local Weather
Logo：
OS : Android
Network : Audience Network,Messenger,Instagram
Developer : Rain Kings
Publisher : Instagram,Facebook
Total creative ads during the time period : 1,765
Duration : 202
Popularity : 409,930
Check ASO Keywords of Local Weather
2. Local Weather’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Local Weather in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Local Weather in the recent period. As of 2021-03-15, among the Local Weather‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 98.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 1.94%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Local Weather's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.44%,
Instagram's proportion is 24.55%,
Messenger's proportion is 24.35%,
Audience Network's proportion is 23.66%,
's proportion is .
In the date of 2021-03-15, Local Weather‘s network with the most ads is Instagram and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Local Weather
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Local Weather. We can see some advertising trends.
Top 1 Ad Creative of Local Weather
Ad Details ：
Headline ：Accurate weather forecast
Text ：The most professional weather application, which uses radar cloud to provide comprehensive weather forecasts and real-time weather alerts. The application can tell you the weather for the next 10 days and update the latest information every hour. Install now⛅️
Top 2 Ad Creative of Local Weather
Ad Details ：
Headline ：Accurate weather forecast
Text ：The most professional weather application, which uses radar cloud to provide comprehensive weather forecasts and real-time weather alerts. The application can tell you the weather for the next 10 days and update the latest information every hour. Install now⛅️
Top 3 Ad Creative of Local Weather
Ad Details ：
Headline ：Check the weather
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 134 | 193 |
| Popularity | 998 | 997 | 996 |
| Dimensions | 600 x 600 | 615 x 404 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 33 | 40 | 74 |
| Countries | United States,Australia,Austria,Liechtenstein,Germany,Sweden,Poland,Portugal,Ukraine,Canada,United Kingdom,Croatia,Spain,Romania,Italy,Korea,Brazil,Cambodia,Czech,Hungary | Australia,United States,Ukraine,Spain,Mexico,Greece,Portugal,Brazil,Hungary,Thailand,Korea,United Kingdom,Canada,Cambodia,Romania,Italy,Austria,Liechtenstein,Germany,Poland | Korea,Belgium,Australia,Malaysia,France,Germany,Spain,Japan,Norway,Ukraine,Singapore,United States,Israel,Philippines,Switzerland,Sweden,Taiwan,Kuwait,Lebanon,Egypt |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Local Weather in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Local Weather's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Local Weather, you can click the app name below to view related reports, or you can find more info in ASOTools.