Lotus S.p.A Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lotus S.p.A's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lotus S.p.A.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lotus S.p.A
App Name : Lotus S.p.A
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : BIESSE SOLUTION SRL
Publisher : Instagram,Facebook
Total creative ads during the time period : 48
Duration : 403
Popularity : 7,124
Check ASO Keywords of Lotus S.p.A
2. Lotus S.p.A’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lotus S.p.A in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lotus S.p.A in the recent period. As of 2021-03-16, among the Lotus S.p.A‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lotus S.p.A's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Lotus S.p.A‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lotus S.p.A
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lotus S.p.A. We can see some advertising trends.
Top 1 Ad Creative of Lotus S.p.A
Ad Details ：
Headline ：Download
Text ：Download the new Lotus app and stay up to date on new products and news from the world of large catering for all professionals looking for innovative solutions!
Top 2 Ad Creative of Lotus S.p.A
Ad Details ：
Headline ：Download
Text ：Rimani sempre aggiornato, porta con te cataloghi e listini e grazie al nuovo aggiornamento, avrai a disposizione anche le schede tecniche di tutti i nostri prodotti!
Scaricala subito e approfitta di tutti i vantaggi!
Top 3 Ad Creative of Lotus S.p.A
Ad Details ：
Headline ：Scarica l'app
Text ：Rimani sempre aggiornato, porta con te cataloghi e listini e grazie al nuovo aggiornamento, avrai a disposizione anche le schede tecniche di tutti i nostri prodotti!
Scaricala subito e approfitta di tutti i vantaggi!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 121 | 121 | 74 |
| Popularity | 611 | 601 | 450 |
| Dimensions | 266 x 400 | 266 x 400 | 943 x 528 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States,Italy,United Kingdom | United States,Italy,United Kingdom | Italy |
| Language | English | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Lotus S.p.A in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lotus S.p.A's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lotus S.p.A, you can click the app name below to view related reports, or you can find more info in ASOTools.