Lovel - Story&Novel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lovel - Story&Novel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lovel - Story&Novel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lovel - Story&Novel
App Name : Lovel - Story&Novel
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : HK IReader Technology Limited
Publisher : Instagram,Montage Video Musique,Facebook,POTO - Photo Collage Editor,GulogGratis,Fotor - Photo Editor&Collage
Total creative ads during the time period : 2,065
Duration : 316
Popularity : 130,854
Check ASO Keywords of Lovel - Story&Novel
2. Lovel - Story&Novel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lovel - Story&Novel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lovel - Story&Novel in the recent period. As of 2021-02-12, among the Lovel - Story&Novel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-12, Lovel - Story&Novel's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.12%,
Audience Network's proportion is 24.96%,
Instagram's proportion is 24.96%,
Messenger's proportion is 24.96%,
's proportion is .
In the date of 2021-02-12, Lovel - Story&Novel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lovel - Story&Novel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lovel - Story&Novel. We can see some advertising trends.
Top 1 Ad Creative of Lovel - Story&Novel
Ad Details ：
Headline ：All Stories Are 🆓，Click to Continue Reading
Text ：Find thousands of new stories in the Lovel App and read them for free. Romance stories, mystery, fantasy stories, Sci-Fi and thriller novels, horror stories and more! Key Features 1. Immerse your whole self in reading, enjoy the ultimate reading experience 2. The powerful search function makes it...
Top 2 Ad Creative of Lovel - Story&Novel
Ad Details ：
Headline ：All Stories Are 🆓，Click to Continue Reading
Text ：《President Daddy Super Awesome》
She felt as if her whole body was being roasted on fire.
She twisted her body like a snake, as if was bundled by something. She slightly opened her eyes and grasped an arm to get up, but her mouth was smothered by a man’s kiss.
She wanted to resist, but the man left her no chance. His palm was wandering around her soft body, igniting the girl’s most original flame, finally Cheng Liyue compromised.
Immersed in the man’s vigorous attack, the room had nothing more than gasps and groaning of hormones.
She wanted to cry for help, but a strong masculine scent came into her nose, overwhelming her.
Early morning. Golden sunlight shone through the royal curtains, illuminating all the decorations of the luxurious room. On the bed, the slim figure of a girl could be seen in the gold-edged quilt. She forced herself to wake up in her mind.
Just outside the splendid door, she saw her husband Lu Junxuan's sinister and fearsome face, as well as the shocked expression of her mother-in-law and sister-in-law by his side.
"Junxuan..."Cheng Liyue rubbed her eyes. When she mess of room, her mind went blank for a moment.
This wasn't her room. Where was she?
"Where am I, Junxuan?" she asked the sullen man at the door.
Lu Junxuan sneered, "You still have the nerve to ask me where you are, tell me, which man did you spend the night with?"
Cheng Liyue squinted her eyes as she tried to recall what had happened last night. Her last memory was drinking with Junyao in the coffee shop.
Just then, she saw her sister-in-law Lu Qingya and mother-in-law Chen Xia enter after Lu Junxuan. She spoke to her daughter beside, "Qingya, take a good picture of your sister-in-law and her lover."
"I...I didn't..." Cheng Liyue shook her head fiercely, trying to explain.
At this time, her mother-in-law Chen Xia came to the front of the bed and pulled up her long hair. "Take the picture clearly." Chen Xia said to her daughter.
Lu Qingya took pictures in interest as she sneered, "Sister-in-law, you were very happy last night!"
Cheng Liyue painfully lowered her head. As she looked at the scars on her chest that she didn’t know when she got them, a few shameful scenes appeared drowsily in her mind. She thought that it was just a dream...Obviously not.
She anxiously looked at Lu Junxuan's handsome face, only to see his cold and terrifying, sharp eyes staring at her, "Very good, Cheng Liyue, you have only been married for half a year, and you dare to cheat? I don't care who you were with last night, I want a divorce!"
After these words, he didn't look at her at all before leaving in big strides, filled with disgust.
Cheng Liyue's face instantly became deathly pale.
Chapter 2 - Leaving with Nothing After the Divorce
Lu Junxuan opened the door of his Porsche SUV, and saw a sexy figure sitting on the passenger seat. Seeing him enter, her red lips curled up into a smile. "Has the plan succeeded? "
Lu Junxuan pulled her into his embrace, grabbing onto the back of the girl's head and wildly kissed her. The girl's arms wrapped around his neck.
After a deep and hot kiss, Lu Junxuan smiled with his jaw against her exquisite forehead.
"Yaoyao, very soon, I will be able to marry you."
"Yes, I've been waiting for you to say that for a long time."
After he finished speaking, Shen Junyao held his handsome face, and took the initiative to kiss his thin lips.
In the afternoon, Cheng Liyue returned to her wedding villa in a daze. In the bright hall, Lu Junxuan sat there like a devil. His black eyes were filled with torrential rain as he stared at her, as if he was going to strangle her to death in the next second.
Cheng Liyue looked at his husband who was on the sofa and took a deep breath. "Junxuan, I agree to divorce, but I want you to return 10% of my father's equity, and the other 5% is my compensation to you."
Junxuan's expression changed. He had just got his position as the CEO of Lu’s Group, if she took away 10% of the shares, his prestige and position would be in danger, and he might even fall from his position.
He went forward coldly and sneered, "Cheng Liyue, what qualifications do you have to ask me for shares? You betrayed me, make me such a cuckold, and wanted to end this with 5% of the shares?"
"Even with 5% of the shares, the calculated amount of money is still over 500 million. Do you think that 500 million is not enough to compensate you?" Cheng Liyue argued strongly, that was what her father owned in the Lu’s Group before he died, she could not just give it to the Lu’s Family for free.
Lu Junxuan's eyes flashed sinisterly, he stepped forward and choked her neck, "Cheng Liyue, listen up, you better not think about taking back your share, you'll have to leave anyway. If you want to go to court, I'll tell you, you'll only die an even worse death."
Cheng Liyue's eyes were wide opened, her breathing was terrible, but her heart was in pain because of the face in front of her. The former tender and thoughtful face has disappeared. He only has the ugliness of pursuing interests, but her father's stock...
"Lu Junxuan... That's my father's... You give it back to me." She cried hoarsely.
"Now it's mine, you can forget about taking it away from me. Cheng Liyue, either sign your signature appropriately or scram, or I'll make you disappear from this world." Lu Junxuan slammed her to the floor with a blue face and threw down divorce papers. "Sign it!"
"I won't sign!" Cheng Liyue bit her lips, not wanting to leave her home.
"If you don't sign, you will lose not only 15% of your equity, but also your reputation and even your life." Cheng Liyue's heart was finally at the bottom of despair. She looked at this man's demonic figure that was driven by benefits. She knew that if she wanted to regain her father's eqiuty, she would have to pay the price with her life.
"Alright, I'll sign." She bit down hard on her lips and signed her name.
Chapter 3 - Finding Out the Truth
Cheng Liyue was also tired of the people and things here, but she found out that the passport was left in the Lu’s Mansion.
The only thing she could do was to take a taxi back to the Lu’s Mansion. After turning around the garden, she heard someone chatting in the bushes. Chen Xia smiled at someone and asked, "Now, are you satisfied? Our Junxuan is being single again, so there's no need for you to feel wronged."
Cheng Liyue's heart thumped loudly. She could not help but walk into the bushes, and the girl right in front of her mother-in-law was actually Shen Junyao. She bashfully and satisfyingly nodded her head, " Aunty, my dad has already decided to buy shares in the Lu's Group."
"That's great. With your father's help, our Junxuan will be like a tiger with wings. As for you, you will also be my favorite daughter-in-law."
"Thank you, Auntie."
"Still called Auntie?"
"Mom," Shen Junyao called out sweetly.
"Sigh!You're my good daughter-in-law. I like it from the bottom of my heart."
Cheng Liyue's face instantly turned as white as paper, and her heart felt as though it was being pierced ruthlessly by a blade. A burst of anger almost exploded her.
Everything now synced together. She was dragged by Shen Junyao to the coffee shop. She was unconscious after less than two drinks, and when she woke up, it was the same morning at the hotel.
All of this was just a trick between Shen Junyao and her mother-in-law to get her to divorce Lu Junxuan.
Originally, Shen Junyao's father had planned to join the Lu’s family. Her mother-in-law wanted to kick her out and give Shen Junyao a spot.
Cheng Liyue's resentful face suddenly appeared in front of them.
Chen Xia was shocked, Shen Junyao was also surprised, but looking at Cheng Liyue's pale face, it was obvious that she had heard their conversation.
"Why do you still have the face to come back?" Chen Xia looked at her in disgust.
"You are framing me, why did you do this?" Cheng Liyue asked with red eyes.
Chen Xia looked at her with no shame. "Cheng Liyue, don't go crazy here."
Shen Junyao wrapped arm around chest and sneered, "Cheng Liyue, you are so stupid, do you really think Junxuan likes you? You still don't know the reality that you are just a stepping stone for Junxuan to become the CEO of Lu’s Group, and he loves me. "
"Cheng Liyue, you have left. You’ve signed the paper, our Lu's Family does not welcome you. Get out." Chen Xia drove her away.
"I just come back for my passport. Give me back my passport." Cheng Liyue glared viciously at the vile ex-mother-in-law.
Chen Xia also knew that her passport was here. She hummed, "Wait, I'm just going to get it. Roll out, as far as you can!"
She naturally wouldn't hold her back from leaving the country. At the moment, Cheng Liyue was the person the Lu's Family didn't want to see the most, so the farther the better.
Once Chen Xia left, Shen Junyao squinted her eyes and walked in front of Cheng Liyue, "Junxuan marrying you was only because your father held the ownership of the Lu’s Group. To be honest, you are not worthy of him."
Liyue felt disgusting at the sight of her former best-friend’s face, so she raised hand to slap her face, but Shen Junyao reacted quickly and grabbed her hand, "You don't have the qualifications to hit me. Now, I am only taking back the happiness and position that originally belonged to me, the status of Mrs. Lu is destined to belong to me."
"So, last night was a trap set up by you guys? All of you include Lu Junxuan? " Cheng Liyue's tears gushed out, her heart was once again pricked to bleed.
Top 3 Ad Creative of Lovel - Story&Novel
Ad Details ：
Headline ：All Stories Are 🆓，Click to Continue Reading
Text ：Find thousands of new stories in the Lovel App and read them for free. Romance stories, mystery, fantasy stories, Sci-Fi and thriller novels, horror stories and more! Key Features 1. Immerse your whole self in reading, enjoy the ultimate reading experience 2. The powerful search function makes it...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 207 | 196 | 196 |
| Popularity | 998 | 997 | 996 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Italy,Tunisia,United Kingdom,United States,Canada,Philippines,Indonesia,Australia | Philippines,United States,Australia,Indonesia,United Kingdom,Canada | Philippines,United Kingdom,Australia,United States,Indonesia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lovel - Story&Novel in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Lovel - Story&Novel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lovel - Story&Novel, you can click the app name below to view related reports, or you can find more info in ASOTools.