Western Union Money Transfer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Western Union Money Transfer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Western Union Money Transfer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Western Union Money Transfer
App Name : Western Union Money Transfer
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Western Union Holdings, Inc.
Publisher : Koran auf Deutsch,Cymera,Goodnight 3 - Lullabies & Free Music for Children (Clay Farm edition),CloudPets Lite,İmsakiyeler: 2020 İmsakiye,My Contacts Backup,SoundTube Free Music Player,台灣大車隊 55688,real time currency calculator
Total creative ads during the time period : 10,000
Duration : 1,728
Popularity : 755,147
Check ASO Keywords of Western Union Money Transfer
2. Western Union Money Transfer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Western Union Money Transfer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Western Union Money Transfer in the recent period. As of 2021-03-15, among the Western Union Money Transfer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Western Union Money Transfer's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Western Union Money Transfer‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Western Union Money Transfer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Western Union Money Transfer. We can see some advertising trends.
Top 1 Ad Creative of Western Union Money Transfer
Ad Details ：
Headline ：Send Money In A Few Taps.
Text ：Check Out Our FX Rates.
Top 2 Ad Creative of Western Union Money Transfer
Ad Details ：
Headline ：Ab 1.90€ Transfergebühr
Text ：Geld von unterwegs senden
Top 3 Ad Creative of Western Union Money Transfer
Ad Details ：
Headline ：Send Money In A Few Taps.
Text ：Quick, Simple & Reliable.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 350 | 298 | 360 |
| Popularity | 997 | 987 | 986 |
| Dimensions | 360 x 360 | 1280 x 720 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 9 |
| Countries | Liechtenstein,Austria,Germany | Liechtenstein,Germany,Austria | Canada,United Kingdom,Australia,United States |
| Language | German | German | English |
Through the above analysis, we can see that the most effective channel for Western Union Money Transfer in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Western Union Money Transfer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Western Union Money Transfer, you can click the app name below to view related reports, or you can find more info in ASOTools.