Lowe's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lowe's's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lowe's.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lowe's
App Name : Lowe's
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Lowe's Companies, Inc.
Publisher : Instagram,Facebook,空気読み力,משחקי חשבון - כפל וחילוק,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids
Total creative ads during the time period : 605
Duration : 508
Popularity : 92,597
Check ASO Keywords of Lowe's
2. Lowe's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lowe's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lowe's in the recent period. As of 2021-03-15, among the Lowe's‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 31.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.98%, Carousel category's proportion is 7.32%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lowe's's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.29%,
Audience Network's proportion is 32.33%,
Google Ads(Admob)'s proportion is 14.66%,
Instagram's proportion is 11.43%,
Messenger's proportion is 5.18%.
In the date of 2021-03-15, Lowe's‘s network with the most ads is Facebook and its proportion is 31.71%.
3. Top 3 Ad Creative Analysis of Lowe's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lowe's. We can see some advertising trends.
Top 1 Ad Creative of Lowe's
Ad Details ：
Headline ：Crescent Lufkin Shockforce Tape Measure
Text ：Shockforce brings new meaning to the term high performance with a full 14 feet of standout, and drop tested from 100 feet onto solid concrete.
Top 2 Ad Creative of Lowe's
Ad Details ：
Headline ：Crescent Lufkin Shockforce Tape Measure
Text ：Shockforce brings new meaning to the term high performance with a full 14 feet of standout, and drop tested from 100 feet onto solid concrete.
Top 3 Ad Creative of Lowe's
Ad Details ：
Headline ：Crescent Lufkin Shockforce Tape Measure
Text ：Shockforce brings new meaning to the term high performance with a full 14 feet of standout, and drop tested from 100 feet onto solid concrete.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 188 | 188 |
| Popularity | 988 | 988 | 988 |
| Dimensions | 600 x 479 | 600 x 479 | 600 x 479 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,Canada,United States,Australia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lowe's in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Lowe's's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lowe's, you can click the app name below to view related reports, or you can find more info in ASOTools.