Lucky Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lucky's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lucky.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lucky
App Name : Lucky
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Dsquares
Publisher : Instagram,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,Facebook,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 4,049
Duration : 797
Popularity : 649,274
Check ASO Keywords of Lucky
2. Lucky’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lucky in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lucky in the recent period. As of 2021-03-16, among the Lucky‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 18.53%, Playable Ads category's proportion is 0.0%, Image category's proportion is 67.13%, Carousel category's proportion is 14.34%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lucky's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.09%,
Messenger's proportion is 24.17%,
Instagram's proportion is 23.41%,
Audience Network's proportion is 23.32%,
's proportion is .
In the date of 2021-03-16, Lucky‘s network with the most ads is Facebook and its proportion is 26.22%.
3. Top 3 Ad Creative Analysis of Lucky
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lucky. We can see some advertising trends.
Top 1 Ad Creative of Lucky
Ad Details ：
Headline ：4 شاورما بـ 60ج بدل 120ج
Text ：Lucky is the one application that will give you the chance to get awesome discounts and offers for FREE! With partnerships with more than 400 of your favorite brands, you will not need to wait for the sale season to go shopping, you can get your discount and start shopping now. Needless to say, we m...
Top 2 Ad Creative of Lucky
Ad Details ：
Headline ：4 شاورما بـ 60ج بدل 120ج
Text ：ليك 4 شاورما بـ 60ج بس أو ساندوتش شاورما ببلاش في شاورما الريم على لاكي! 🌯يلا اطلبه دليفري واستفيد بالعرض!
Top 3 Ad Creative of Lucky
Ad Details ：
Headline ：خصم 15% في Skechers
Text ：Lucky is the one application that will give you the chance to get awesome discounts and offers for FREE! With partnerships with more than 100 of your favorite brands, you will not need to wait for the sale season to go shopping, you can get your discount and start shopping now. Needless to say, we m...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 270 | 358 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Egypt | Egypt | Egypt |
| Language | English | Arabic | English |
Through the above analysis, we can see that the most effective channel for Lucky in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Lucky's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lucky, you can click the app name below to view related reports, or you can find more info in ASOTools.