Lumia Competitive Intelligence|Ad Analysis by SocialPeta

Lumia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lumia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lumia.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lumia

App Name : Lumia

Logo

Lumia-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Lumia Coffee

Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 23

Duration : 360

Popularity : 5,341

Check ASO Keywords of Lumia

2. Lumia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lumia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lumia in the recent period. As of 2021-05-24, among the Lumia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Lumia's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-05-24, Lumia‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Lumia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lumia. We can see some advertising trends.

Top 1 Ad Creative of Lumia

Ad Details :

Headline :This Shopify Store Boosted The Revenue By 70% With Mobile App

Text :Sales performance is all about the shopping experience you offer to your customers. As more than 70% of the Shopify stores' traffic comes from mobile, it is very important to offer the best mobile shopping experience for mobile visitors. Lumia Coffee, a Shopify merchant from Kuwait, sensed sensed th...

Top 2 Ad Creative of Lumia

Ad Details :

Headline :The Shopify Store Boosted Revenue By %70

Text :If your Shopify store isn't growing, it might be MOBILE APP o'clock! ✔️Free for 30 days ✔️No credit cards needed ✔️24/7 support

Top 3 Ad Creative of Lumia

Ad Details :

Headline :The Shopify Store Boosted Revenue By %70

Text :If your Shopify store isn't growing, it might be MOBILE APP o'clock! ✔️Free for 30 days ✔️No credit cards needed ✔️24/7 support

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 55 55 55
Popularity 329 325 324
Dimensions 1200 x 628 426 x 240 426 x 240
Creative Type Image Video Video
Network Instagram Facebook Messenger
Related Ads 1 1 1
Countries United States,United Kingdom,Australia,Canada Australia,United States,United Kingdom,Canada Australia,United States,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Lumia in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Lumia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lumia, you can click the app name below to view related reports, or you can find more info in ASOTools.