Lumia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lumia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lumia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lumia
App Name : Lumia
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Lumia Coffee
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 23
Duration : 360
Popularity : 5,341
Check ASO Keywords of Lumia
2. Lumia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lumia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lumia in the recent period. As of 2021-05-24, among the Lumia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Lumia's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-24, Lumia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lumia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lumia. We can see some advertising trends.
Top 1 Ad Creative of Lumia
Ad Details ：
Headline ：This Shopify Store Boosted The Revenue By 70% With Mobile App
Text ：Sales performance is all about the shopping experience you offer to your customers. As more than 70% of the Shopify stores' traffic comes from mobile, it is very important to offer the best mobile shopping experience for mobile visitors. Lumia Coffee, a Shopify merchant from Kuwait, sensed sensed th...
Top 2 Ad Creative of Lumia
Ad Details ：
Headline ：The Shopify Store Boosted Revenue By %70
Text ：If your Shopify store isn't growing, it might be MOBILE APP o'clock! ✔️Free for 30 days ✔️No credit cards needed ✔️24/7 support
Top 3 Ad Creative of Lumia
Ad Details ：
Headline ：The Shopify Store Boosted Revenue By %70
Text ：If your Shopify store isn't growing, it might be MOBILE APP o'clock! ✔️Free for 30 days ✔️No credit cards needed ✔️24/7 support
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 55 | 55 |
| Popularity | 329 | 325 | 324 |
| Dimensions | 1200 x 628 | 426 x 240 | 426 x 240 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lumia in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lumia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lumia, you can click the app name below to view related reports, or you can find more info in ASOTools.