macOS Catalina Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the macOS Catalina's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps macOS Catalina.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of macOS Catalina
App Name : macOS Catalina
Logo：
OS : iOS
Network : Google Ads(Admob),YouTube,TikTok
Developer : Apple
Publisher : FastFeed T2,建造世界2：移动版沙盒世界游戏,Dinosaur Simulator - Compsognathus,Army Chess by SZY,Bubble Shooter! Tournaments,Buraco Mano a Mano,史上最坑爹的游戏3,SoundTube Free Music Player,Power Focus - Work Break Timer
Total creative ads during the time period : 243
Duration : 160
Popularity : 14,517
Check ASO Keywords of macOS Catalina
2. macOS Catalina’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser macOS Catalina in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of macOS Catalina in the recent period. As of 2020-08-27, among the macOS Catalina‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, macOS Catalina's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-27, macOS Catalina‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of macOS Catalina
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of macOS Catalina. We can see some advertising trends.
Top 1 Ad Creative of macOS Catalina
Ad Details ：
Headline ：Behind the Mac — James Blake
Text ：
Top 2 Ad Creative of macOS Catalina
Ad Details ：
Headline ：Never stop making
Text ：
Top 3 Ad Creative of macOS Catalina
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 1 | 0 |
| Popularity | 87 | 51 | |
| Dimensions | 540 x 960 | 540 x 960 | |
| Creative Type | Video | Image | |
| Network | TikTok | Snapchat | |
| Related Ads | 2 | 1 | 0 |
| Countries | United States,United Kingdom,Australia,Canada | ||
| Language | English | NA |
Through the above analysis, we can see that the most effective channel for macOS Catalina in recent advertising is TikTok, and the main creative type is Video.
In conclusion: The above is a free macOS Catalina's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to macOS Catalina, you can click the app name below to view related reports, or you can find more info in ASOTools.