Madison.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Madison.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Madison.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Madison.com
App Name : Madison.com
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Lee Enterprises
Publisher : Facebook,Instagram
Total creative ads during the time period : 224
Duration : 1,056
Popularity : 36,527
Check ASO Keywords of Madison.com
2. Madison.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Madison.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Madison.com in the recent period. As of 2021-04-07, among the Madison.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-07, Madison.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-07, Madison.com‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Madison.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Madison.com. We can see some advertising trends.
Top 1 Ad Creative of Madison.com
Ad Details ：
Headline ：Big changes coming to Madison City Council in 2019
Text ：The deadline for all candidates to turn in election papers to the city clerk's office is Jan. 2. The spring primary election is Feb. 19.
Top 2 Ad Creative of Madison.com
Ad Details ：
Headline ：Mayor Paul Soglin: I'm a straightforward and effective mayor
Text ：The Capital Times invited the candidates in primary races for Madison mayor, Madison School Board, and Madison City Council (Districts 3, 12, 13, 15) to write op/eds making their cases
Top 3 Ad Creative of Madison.com
Ad Details ：
Headline ：Leah Vukmir signals support for federal entitlement cuts championed by Paul Ryan
Text ：The issue is one House Speaker Paul Ryan has said Congress will take up next year. But while Democrats accuse Republicans of growing the deficit with their new tax overhaul
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 502 | 454 | 640 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1120 x 630 | 1120 x 630 | 1120 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,United States,Canada | Canada,United Kingdom,Australia,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Madison.com in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Madison.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Madison.com, you can click the app name below to view related reports, or you can find more info in ASOTools.