MAM Baby Diary Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MAM Baby Diary's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MAM Baby Diary.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MAM Baby Diary
App Name : MAM Baby Diary
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : MAM Baby
Publisher : Instagram,Facebook,School Baby Daycare,Newborn Kitty Care,Beautiful Blouse Designs HD,Avira Antivirus 2020 - Virus Cleaner & VPN,Koda Cam-Photo Editor,1998 Cam,Koda Filter,HD Cam
Total creative ads during the time period : 258
Duration : 756
Popularity : 95,030
Check ASO Keywords of MAM Baby Diary
2. MAM Baby Diary’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MAM Baby Diary in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MAM Baby Diary in the recent period. As of 2021-05-26, among the MAM Baby Diary‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, MAM Baby Diary's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, MAM Baby Diary‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MAM Baby Diary
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MAM Baby Diary. We can see some advertising trends.
Top 1 Ad Creative of MAM Baby Diary
Ad Details ：
Headline ：Du bist auf der Suche nach dem passenden Schnuller?
Text ：
Top 2 Ad Creative of MAM Baby Diary
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of MAM Baby Diary
Ad Details ：
Headline ：Clube MAM
Text ：Participe do Clube MAM e tenha acesso a descontos exclusivos todo mês, frete grátis, conteúdos e recursos super especiais para você e sua família!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 183 | 246 |
| Popularity | 999 | 989 | 988 |
| Dimensions | 720 x 1280 | 320 x 400 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Austria | Brazil | Angola,Portugal,Brazil |
| Language | German | NA | Portuguese |
Through the above analysis, we can see that the most effective channel for MAM Baby Diary in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MAM Baby Diary's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MAM Baby Diary, you can click the app name below to view related reports, or you can find more info in ASOTools.