MakeMyTrip - Flights, Hotels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MakeMyTrip - Flights, Hotels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MakeMyTrip - Flights, Hotels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MakeMyTrip - Flights, Hotels
App Name : MakeMyTrip - Flights, Hotels
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),AppLovin
Developer : MakeMyTrip.com
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,Un día más culto,appsGratis,MySQL QueryDB Client,Montage Video Musique,PhotoGrid Video Collage maker
Total creative ads during the time period : 10,000
Duration : 2,080
Popularity : 4,059,505
Check ASO Keywords of MakeMyTrip - Flights, Hotels
2. MakeMyTrip - Flights, Hotels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MakeMyTrip - Flights, Hotels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MakeMyTrip - Flights, Hotels in the recent period. As of 2020-08-27, among the MakeMyTrip - Flights, Hotels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, MakeMyTrip - Flights, Hotels's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 22.22%,
Instagram's proportion is 22.22%,
Messenger's proportion is 22.22%,
's proportion is .
In the date of 2020-08-27, MakeMyTrip - Flights, Hotels‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of MakeMyTrip - Flights, Hotels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MakeMyTrip - Flights, Hotels. We can see some advertising trends.
Top 1 Ad Creative of MakeMyTrip - Flights, Hotels
Ad Details ：
Headline ：Up To ₹30,000 Off On Holidays
Text ：****If you see any problems in your Referral balance or credits, please email us at **** mobilefeedback@makemytrip.com Experience the biggest App update in the history of MakeMyTrip! Plan and enjoy a perfect trip with India’s #1 online travel company - MakeMyTrip. Join over 4 million happy trav...
Top 2 Ad Creative of MakeMyTrip - Flights, Hotels
Ad Details ：
Headline ：Up To ₹30,000 Off On Holidays
Text ：****If you see any problems in your Referral balance or credits, please email us at **** mobilefeedback@makemytrip.com Experience the biggest App update in the history of MakeMyTrip! Plan and enjoy a perfect trip with India’s #1 online travel company - MakeMyTrip. Join over 4 million happy trav...
Top 3 Ad Creative of MakeMyTrip - Flights, Hotels
Ad Details ：
Headline ：Limited Period Offer
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 345 | 207 |
| Popularity | 999 | 999 | 995 |
| Dimensions | 1200 x 627 | 1200 x 627 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Cayman Is,Micronesia,New Caledonia | New Caledonia,Cayman Is,Micronesia | Guatemala,Guyana,Iceland,Bonaire, Sint Eustatius and Saba,St Kitts-Nevis,Hong Kong,Turkmenistan,East Timor,Bermuda,Togo,Niger,Faroe Islands,Seychelles,Western Sahara,Cyprus,Hungary,Spain,Panama,Saint Martin |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MakeMyTrip - Flights, Hotels in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MakeMyTrip - Flights, Hotels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MakeMyTrip - Flights, Hotels, you can click the app name below to view related reports, or you can find more info in ASOTools.