Makro Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Makro’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Makro.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Makro

App Name : Makro

Logo

Makro-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Egg Digital Company Limited

Publisher : Fotor - Photo Editor & Collage,appsGratis,GulogGratis: Køb & sælg,Sweet Selfie Camera:Beauty cam,photoselfie editor,USA Weather forecast,7 Minute Workout,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 26

Duration : 634

Popularity : 1,625

2. Makro’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Makro in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Makro in the recent period. As of 2020-09-02, among the Makro‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Makro’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 26.4%,

Audience Network’s proportion is 24.72%,

Instagram’s proportion is 24.44%,

Messenger’s proportion is 24.44%,

’s proportion is .

In the date of 2020-09-02, Makro‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Makro

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Makro. We can see some advertising trends.

Top 1 Ad Creative of Makro

Ad Details :

Headline :โหลดเลย! วันนี้จนถึง 30 พ.ย. 2563

Text :

Top 2 Ad Creative of Makro

Ad Details :

Headline :ดาวน์โหลดแอป ลุ้น 2 ต่อ!

Text :

Top 3 Ad Creative of Makro

Ad Details :

Headline :โหลดเลย! วันนี้จนถึง 30 พ.ย. 2563

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 33 28 33
Popularity 164 139 112
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Audience Network Facebook Facebook
Related Ads 1 1 2
Countries Thailand Thailand Thailand
Language Thai Thai Thai

Through the above analysis, we can see that the most effective channel for Makro in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Makro’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Makro, you can click the app name below to view related reports.