upGrad Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the upGrad's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps upGrad.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of upGrad
App Name : upGrad
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : UpGrad Education Private Limited
Publisher : Instagram,Facebook,Mining Observer,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 508
Duration : 515
Popularity : 98,665
Check ASO Keywords of upGrad
2. upGrad’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser upGrad in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of upGrad in the recent period. As of 2021-03-15, among the upGrad‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, upGrad's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.92%,
Instagram's proportion is 29.58%,
Messenger's proportion is 28.91%,
Audience Network's proportion is 11.59%,
's proportion is .
In the date of 2021-03-15, upGrad‘s network with the most ads is Facebook and its proportion is 30.36%.
3. Top 3 Ad Creative Analysis of upGrad
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of upGrad. We can see some advertising trends.
Top 1 Ad Creative of upGrad
Ad Details ：
Headline ：M.Sc. in Data Science | Earn IIIT-B & LJMU Alumni Status
Text ：Master your Data Science skills with IIIT-B and LJMU. Learn in-demand topics like Machine Learning, Neural Networks and Big Data from the best, along with tools like R, Python, Tableau. Apply now!
Top 2 Ad Creative of upGrad
Ad Details ：
Headline ：M.Sc. in Data Science | Earn IIIT-B & LJMU Alumni Status
Text ：Master your Data Science skills with IIIT-B and LJMU. Learn in-demand topics like Machine Learning, Neural Networks and Big Data from the best, along with tools like R, Python, Tableau. Apply now!
Top 3 Ad Creative of upGrad
Ad Details ：
Headline ：M.Sc. in Data Science | Earn IIIT-B & LJMU Alumni Status
Text ：Master your Data Science skills with IIIT-B and LJMU. Learn in-demand topics like Machine Learning, Neural Networks and Big Data from the best, along with tools like R, Python, Tableau. Apply now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 165 | 165 |
| Popularity | 973 | 973 | 973 |
| Dimensions | 600 x 600 | 338 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | United Kingdom,Australia,United States,Canada | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for upGrad in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free upGrad's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to upGrad, you can click the app name below to view related reports, or you can find more info in ASOTools.