MarketWatch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MarketWatch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MarketWatch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MarketWatch
App Name : MarketWatch
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Dow Jones & Company, Inc.
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Ameba
Total creative ads during the time period : 1,384
Duration : 1,034
Popularity : 209,428
Check ASO Keywords of MarketWatch
2. MarketWatch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MarketWatch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MarketWatch in the recent period. As of 2021-03-14, among the MarketWatch‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, MarketWatch's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, MarketWatch‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MarketWatch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MarketWatch. We can see some advertising trends.
Top 1 Ad Creative of MarketWatch
Ad Details ：
Headline ：American manufacturers growing at fastest pace in 14 years, ISM finds
Text ：American manufacturers are on a roll: Business conditions surged in August to a 14-year high, according to a a survey of industry executives. The Institute for Supply Management said its manufacturing index jumped to a 14-year high of 61.3% last month.
Top 2 Ad Creative of MarketWatch
Ad Details ：
Headline ：Inheriting a parent’s IRA or 401(k)? Here’s how the Secure Act could create a disaster
Text ：Understanding the New Secure Act and passage is critical for anyone who might inherit their parent's IRAs. Speak with a planner like us since there are strategies you can implement now to save thousands of dollars in future taxes potentially, or you can do nothing and let the government take your inheritance money. If you do not plan ahead, that is what will happen, and it will be too late. Contact us at (916) 789-8400 ext. 117
Top 3 Ad Creative of MarketWatch
Ad Details ：
Headline ：Wage growth accelerates for workers, but salaries for the 1% just reached a new high
Text ：Wages for the top 1% are are skyrocketing and the rest of us are getting left behind. This is exactly why it is so important to have strong unions and a livable minimum wage.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 778 | 272 | 592 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1320 x 742 | 1320 x 742 | 1320 x 742 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 2 |
| Countries | United States | United States,United Kingdom,Canada,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MarketWatch in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MarketWatch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MarketWatch, you can click the app name below to view related reports, or you can find more info in ASOTools.