MarketWatch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MarketWatch’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MarketWatch.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MarketWatch
App Name : MarketWatch
OS : Android
Network : Twitter,Facebook,Instagram
Developer : Dow Jones & Company, Inc.
Publisher : SmartNews: World Breaking News,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Ameba
Total creative ads during the time period : 455
Duration : 846
Popularity : 88,023
2. MarketWatch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MarketWatch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MarketWatch in the recent period. As of 2020-09-07, among the MarketWatch‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MarketWatch’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 91.3%,
Facebook’s proportion is 8.7%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, MarketWatch‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of MarketWatch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MarketWatch. We can see some advertising trends.
Top 1 Ad Creative of MarketWatch
Ad Details ：
Headline ：Mueller’s methodical, relentless recitation of why Trump is vulnerable over Russia contacts and obstruction is devastating
Text ：The Mueller report clearly indicated that he thought Congress should act where he couldn’t, and that Trump should be prosecuted after he leaves office,...
Top 2 Ad Creative of MarketWatch
Ad Details ：
Headline ：One-third of American households can’t afford food, shelter or medical care
Text ：A new survey shows how many families are on the edge financially.
Top 3 Ad Creative of MarketWatch
Ad Details ：
Headline ：SeaWorld looks to Big Bird for help, Lyft drives toward earnings debut
Text ：SeaWorld Entertainment Inc. isn’t growing park attendance as quickly as it did last year, despite some last-minute help from Big Bird.
Basic Info of Top 3 Ad Creative
|Dimensions||1320 x 742||1320 x 742||1320 x 742|
|Countries||Canada,United States,Australia,United Kingdom||Australia,United Kingdom,Canada,United States||United States|
Through the above analysis, we can see that the most effective channel for MarketWatch in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MarketWatch’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MarketWatch, you can click the app name below to view related reports.