Marktplaats Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Marktplaats’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marktplaats.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Marktplaats

App Name : Marktplaats



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Marktplaats BV

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App,Bible Study - Study The Bible By Topic,Fotor - Photo Editor & Collage,USA Weather forecast,SHAREit - Transfer Share

Total creative ads during the time period : 184

Duration : 1,363

Popularity : 11,358

2. Marktplaats’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Marktplaats in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Marktplaats in the recent period. As of 2020-09-07, among the Marktplaats‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Marktplaats’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Marktplaats‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Marktplaats

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marktplaats. We can see some advertising trends.

Top 1 Ad Creative of Marktplaats

Ad Details :

Headline :≥ Walkerbay 8 of 10 **Hiswa aanbieding verlengd!!** - Open zeilboten -

Text :Helaas is de hiswa afgelast vanwege de corona. Wilt u een walkerbay kopen dan hebben we goed nieuws! Alle hiswa acties lopen door tot 15 april u profiteerd van de op de hiswa verleende kortingen bij

Top 2 Ad Creative of Marktplaats

Ad Details :

Headline :≥ Mercury buitenboordmotoren en Suzuki buitenboordmotoren - Buiten- en Binnenboordmotoren -

Text :Op=op ruiming op al onze voorraad modellen. Nieuwe motoren direct uit voorraad leverbaar; - mercury f115 elpt seapro 16.617- (Zie onze andere advertentie voor de opruimings aanbieding) - mercury f60

Top 3 Ad Creative of Marktplaats

Ad Details :

Headline :≥ Robbies Records uit 's-Hertogenbosch - Advertenties op Marktplaats

Text :Alle advertenties van Robbies Records, 's-Hertogenbosch op Marktplaats. Bekijk het aanbod van Robbies Records en vind producten en diensten tegen aantrekkelijke prijzen!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 32 30 19
Popularity 157 145 99
Dimensions 498 x 383 498 x 374 726 x 726
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Netherlands Netherlands Netherlands
Language Dutch Dutch Dutch

Through the above analysis, we can see that the most effective channel for Marktplaats in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Marktplaats’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Marktplaats, you can click the app name below to view related reports.