Marktplaats Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Marktplaats's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marktplaats.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Marktplaats

App Name : Marktplaats

Logo

Marktplaats-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Marktplaats BV

Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App,Bible Study - Study The Bible By Topic

Total creative ads during the time period : 835

Duration : 1,552

Popularity : 74,356

Check ASO Keywords of Marktplaats

2. Marktplaats’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marktplaats in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Marktplaats in the recent period. As of 2021-03-15, among the Marktplaats‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Marktplaats's the proportion of networks impressions are placed like this:

Facebook's proportion is 27.78%,

Instagram's proportion is 26.67%,

Messenger's proportion is 24.44%,

Audience Network's proportion is 21.11%,

's proportion is .

In the date of 2021-03-15, Marktplaats‘s network with the most ads is Facebook and its proportion is 27.94%.

3. Top 3 Ad Creative Analysis of Marktplaats

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marktplaats. We can see some advertising trends.

Top 1 Ad Creative of Marktplaats

Ad Details :

Headline :Spot goes to Hollywood (Sega MegaDrive)

Text :Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!

Top 2 Ad Creative of Marktplaats

Ad Details :

Headline :Memory Card 128 k (Dreamcast)

Text :Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!

Top 3 Ad Creative of Marktplaats

Ad Details :

Headline :Sega Mega Drive arcade power stick

Text :Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 81 81 81
Popularity 559 558 558
Dimensions 431 x 600 366 x 600 600 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Suriname,Netherlands Suriname,Netherlands Netherlands,Suriname
Language Dutch Dutch Dutch

Through the above analysis, we can see that the most effective channel for Marktplaats in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Marktplaats's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Marktplaats, you can click the app name below to view related reports, or you can find more info in ASOTools.