Marktplaats Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Marktplaats's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marktplaats.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Marktplaats
App Name : Marktplaats
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Marktplaats BV
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 835
Duration : 1,552
Popularity : 74,356
Check ASO Keywords of Marktplaats
2. Marktplaats’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marktplaats in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Marktplaats in the recent period. As of 2021-03-15, among the Marktplaats‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Marktplaats's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.78%,
Instagram's proportion is 26.67%,
Messenger's proportion is 24.44%,
Audience Network's proportion is 21.11%,
's proportion is .
In the date of 2021-03-15, Marktplaats‘s network with the most ads is Facebook and its proportion is 27.94%.
3. Top 3 Ad Creative Analysis of Marktplaats
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marktplaats. We can see some advertising trends.
Top 1 Ad Creative of Marktplaats
Ad Details ：
Headline ：Spot goes to Hollywood (Sega MegaDrive)
Text ：Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!
Top 2 Ad Creative of Marktplaats
Ad Details ：
Headline ：Memory Card 128 k (Dreamcast)
Text ：Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!
Top 3 Ad Creative of Marktplaats
Ad Details ：
Headline ：Sega Mega Drive arcade power stick
Text ：Is gamen je favoriete tijdsbesteding? Op Marktplaats vind je alles om je gaming experience naar the next level te brengen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 81 | 81 |
| Popularity | 559 | 558 | 558 |
| Dimensions | 431 x 600 | 366 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Suriname,Netherlands | Suriname,Netherlands | Netherlands,Suriname |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Marktplaats in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Marktplaats's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Marktplaats, you can click the app name below to view related reports, or you can find more info in ASOTools.