Pro des Mots Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pro des Mots's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pro des Mots.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pro des Mots
App Name : Pro des Mots
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : ZenLife Games
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,HuffPost - Daily Breaking News & Politics,Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 817
Duration : 1,314
Popularity : 137,892
Check ASO Keywords of Pro des Mots
2. Pro des Mots’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pro des Mots in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pro des Mots in the recent period. As of 2021-03-15, among the Pro des Mots‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pro des Mots's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.83%,
Audience Network's proportion is 27.9%,
Messenger's proportion is 26.19%,
Instagram's proportion is 5.08%,
's proportion is .
In the date of 2021-03-15, Pro des Mots‘s network with the most ads is Facebook and its proportion is 30.36%.
3. Top 3 Ad Creative Analysis of Pro des Mots
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pro des Mots. We can see some advertising trends.
Top 1 Ad Creative of Pro des Mots
Ad Details ：
Headline ：Jeu gratuit du jour
Text ：
Top 2 Ad Creative of Pro des Mots
Ad Details ：
Headline ：Jeu gratuit du jour
Text ：
Top 3 Ad Creative of Pro des Mots
Ad Details ：
Headline ：Jeu gratuit du jour
Text ：Jouez GRATUITEMENT au plus envoûtant des jeux d'orthographe !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 219 | 183 | 310 |
| Popularity | 998 | 991 | 982 |
| Dimensions | 320 x 400 | 320 x 400 | |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,United States,France | Canada,France | Georgia |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Pro des Mots in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pro des Mots's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pro des Mots, you can click the app name below to view related reports, or you can find more info in ASOTools.