MATAHARI Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MATAHARI’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MATAHARI.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MATAHARI




OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Matahari Department Store, PT Tbk

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,推方块 - 经典推箱子解谜华容道手游,Hush Little Baby - Fun Activities and Sing Along,YouCam Nails - Manicure Salon for Custom Nail Art,Tattoo Surgery Simulator - Design & Make Cool Tattoos,Ant Smasher by Best Cool Fun Games,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs

Total creative ads during the time period : 1,071

Duration : 1,511

Popularity : 78,503

2. MATAHARI’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MATAHARI in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MATAHARI in the recent period. As of 2020-09-07, among the MATAHARI‘s ad creative, the Html category’s proportion is 25.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MATAHARI’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 68.7%,

Google Ads(Admob)’s proportion is 31.3%,

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In the date of 2020-09-07, MATAHARI‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of MATAHARI

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MATAHARI. We can see some advertising trends.

Top 1 Ad Creative of MATAHARI

Ad Details :

Headline :Jumblo Sale hemat hingga 80%

Text :Walaupun saat ini kondisi kamu hanya bisa #DiRumahAja bukan berarti nggak bisa...

Top 2 Ad Creative of MATAHARI

Ad Details :

Headline :Dapatkan Potongan 100.000

Text :Matahari Department Store sebagai department store terbesar yang menjadi pilihan utama masyarakat Indonesia kini hadir secara online lewat aplikasi Matahari untuk memenuhi ekspektasi pelanggan yang luas dan menghadirkan pengalaman belanja online yang berkualitas dan sesuai dengan cita rasa khas Indo...

Top 3 Ad Creative of MATAHARI

Ad Details :

Headline :Fashion Wanita Terbaru

Text :Hanya di

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 47 40 50
Popularity 262 213 166
Dimensions 400 x 400 600 x 600 600 x 600
Creative Type Video Image Image
Network Audience Network Facebook Facebook
Related Ads 1 1 2
Countries Indonesia Indonesia,United States,Singapore,Malaysia United States
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for MATAHARI in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free MATAHARI’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MATAHARI, you can click the app name below to view related reports.